Sudbury Tourism Partnership Newsletter

September 2016


Upcoming Events in Sudbury



  • Artists on Elgin presents Impressions of the North by Barbara & Richard Edwards, September 1 - 30
  • Outdoor Science Park at Dynamic Earth, now open until September 25
  • Galerie du Nouvel-Ontario (GNO) presents Nouveaux Troglodytes:  Philippe Blanchard, until September 24
  • Jazz Sudbury Festival, September 7 - 11
  • Theatre Cambrian presents, Late Night Comedy with JJ Liberman, September 9
  • Art Gallery of Sudbury presents, An Evening at the Mansion:  A Gala Celebration, September 9
  • Sudbury Theatre Centre presents, Johnny Max Band:  The Great Canadian Songbook, September 9
  • Anderson Farm Fall Fair, September 10
  • Fallback Frosh Festival, September 10
  • Redsteps performs at Red Fang Tavern, September 10
  • New Sudbury Centre presents "Be You" Series, September 10-17
  • Localicious - The Fall Harvest, September 12 to October 8
  • Theatre Cambrian presents Karaoke Mondays until January 30
  • 48th Annual Canadian Mineral Analysts (CMA) Conference & Exhibition, September 12 - 15
  • Motley Kitchen’s Dinner & a Show Series, Lynn Miles, September 15
  • Hidden Roots Collective perform at The Fromagerie, September 15
  • Wine & Cheers at Ristorante Verdicchio, September 15
  • Café Heritage Festival, September 16-18







  • Theatre Cambrian:  Dinner Theatre, I do, I do, I do, September 16-24
  • Science North presents, Nightlife on the Rocks, Get Wild, September 16
  • ARC Climbing Yoga Fitness presents, ARC FLASH Bouldering Competition, September 16
  • Cinefest Sudbury International Film Festival, September 17-25
  • Budweiser New Music Fest, September 17
  • Terry Fox Run, September 18
  • Timberwolf Golf Club presents Yuk Yuk’s Comedy Night, September 23
  • Sudbury Theatre Centre presents, Cathy Jones: Stranger to Hard Work, September 23
  • Science North presents Star Party, September 23
  • Cavalcade of Colours, September 23-25
  • Miss Conception Goes to the Movies, September 24
  • La Slague presents Le French Fest, September 24
  • Natural Bodybuilding and Fitness Championships, September 24
  • Terri Clark performs at Fraser Auditorium, September 25
  • Price is Right Live at Sudbury Arena, September 29
  • Sudbury Theatre Centre presents, Armstrong’s War, September 29 – October 9
  • Harvest Feast gala fundraiser, College Boreal, September 30


For a complete listing of events, please visit our Event Calendar.

Free Publicity


Traffic to the Calendar of Events continues to increase. Make sure your events are profiled by submitting your event via the online form. Take two minutes to upload a photo and provide basic details via the easy-to-use "Submit Your Event" button. Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today! More redesigns are in the works. Send your ideas, comments and suggestions to with "Event" in the subject line.



Submit your events.




NOTS 2016 - Updates!


Registration, Full Agenda, Topics Being Covered and Keynote Speakers now available online at







 Anderson Farm Museum

The barn at Lively's Anderson Farm Museum is now a century old.  Visit the Fall Fair this Saturday, September 10th and witness new artworks on display - a relief sculpture by local artist, Tyler Fauvelle and a watercolour painting by Brigitte Bere. Read more... From Sudbury.Com August 29th edition   


Bridges to Better Business Conference

A Resourceful City Event


Buy a 2-day conference pass or purchase your sessions a la carte!

Early Bird 2-day Conference Pass -

Deadline Extended to:

September 16 - $150
(*Savings of $150)
2-day Conference Pass - $185 (*Savings of $115)
A la Carte Session Passes - $20 to $50


Sponsorshop Opportunities Available - Read more....






Labour Force Survey


The August Labour Force Survey was released this morning. Greater Sudbury's unemployment rate dropped to 7.8% in August, down from 8.1% in July. There were 1,300 jobs created increasing the number of people employed in our city to 82,700.


The unemployment rate for Ontario was 6.7% (up from 6.4% in July). Canada's unemployment rate increased slightly, and sits at 7.0% (from 6.9% in July).


GSDC Dashboard

For statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard - always available here.


Industry Partner Web Page


Visit our Industry Partner page for links to statistical information for the tourism sector.  


For example:  Current Performance Indicators


Support Sudbury Tourism


Click on the Toolkit hyperlink to find web banners you can use when linking to






Meetings, Conventions & Sport Tourism


Bid Proposals


The Technical Review Committee (TRC) visit on August 26th was a huge success.  It was a jam packed agenda for the TRC visit consisting of over 20 site tours in nine official hours which included sport and non-sport venues and the Games Village at Laurentian University.  The TRC were impressed by our city's offerings and the hospitality as demonstrated by the warm welcome of applause and cheering at the Northern Water Sports Centre (NWSC) at the end of the visit by members of the community, including the Mayor and four City Councilors, as well as sport club representatives and stakeholders.


The Canada Summer Games experience continues to be a progressive positive one for the City of Greater Sudbury. A meeting will be held on Thursday, September 22nd @ 10am in C-12 at Tom Davies Square. Save the date, a separate invitation will be sent. 


Other Bid Opportunities:

There have been many other bid and event opportunities evaluated during this time with a few in progress including:

  • Sport Event Congress 2018 or 2020,
  • NACAC Track & Field Championships in 2018,
  • 4 Canadian and International Volleyball Championships in 2017,
  • 3 Canadian Soccer Championships in 2018-19,
  • Nitro Circus
  • 2019-2021 Athletics Canadian Championships:  Track & Field, Marathon, Half Marathon, Cross Country, 10km and 5km.  



Event Support Program


In the January to August 2016 period, Sudbury Tourism supported 67 events through the Event Support Program with a combined $102,127 in funding. These events attracted an estimated 58,252 non-local participants, delegates and spectators to Sudbury, resulting in local spending of approximately $15,553,284.00 during this time period. 


Some of the events supported, taking place this fall, include: Downtown Sudbury Ribfest, Budweiser New Music Fest, Cinefest, Le French Fest, CIM MEMO 2016 - Maintenance, Engineering and Reliability/Mine Operators Conference, and Jazz Sudbury Festival.


International Mine Rescue Competition (IMRC)


The 10th International Mines Rescue Competition was held in Sudbury August 18th to 26th. As the event organizers, Workplace Safety North, planned six high quality challenges and a number of social activities for their 430+ guests from all over the world (most of which were from the 28 teams representing 13 nations).  Read more....


Check out this video, filmed by local videographer Jay Baxter.  Video



The Tragically Hip /

A Sudbury Celebration


Sudbury Tourism provided a grant of $5,000 to CBC Sudbury and Northern Lights Festival Boréal in support of the community viewing at Grace Hartman Amphitheatre of the final concert of The Tragically Hip taking place in Kingston on August 20th. Leading up to the event, Tourism & Culture staff worked closely with Leisure Services staff and CBC Sudbury to ensure the event went well, with excellent social media coverage provided through CBC affiliate outlets. The community viewing in Sudbury was attended by 927 spectators.


On behalf of the City of Greater Sudbury and as part of the 2016 annual conference and AGM of AMO (Association of Municipalities of Ontario), Tourism & Culture staff coordinated a contribution of snacks and refreshments featuring Greater Sudbury companies for the FONOM hospitality suite at the conference. Treats from Stack Brewing, Nana's Kettle Corn, and Superior Meats were offered to conference delegates, and the products were very well received, helping to generate awareness and conversation about the community. More than 1,900 municipal representatives from across the province participated in the conference and many of them enjoyed the northern hospitality provided by the FONOM suite.



The Prime Minister

and Federal Cabinet Retreat


The Prime Minister and Federal Cabinet spent two days in Sudbury for their retreat. Sudbury Tourism Staff leveraged this opportunity to promote good news stories to the cabinet and the national media outlets in attendance. Delegate gift bags were provided including local goods, branded items, welcome letters from the GSDC and Mayor Bigger, and a document summarizing positive local stories and developments. Staff also interacted with Cabinet members who were active on social media with positive messages about the community. These positive messages reached very large audiences on a national level.






In preparation for the return of post-secondary students to Greater Sudbury this fall, Tourism & Culture staff have been working with the three post-secondary institutions and the New Sudbury Centre on a collaborative #backtoschool marketing campaign. Students are encouraged to take "selfies" with mascot cut-outs at the shopping centre as part of the campaign's social media engagement, and a link to the site is being featured on the website in September to encourage students to explore the city. Parents of students are also of key interest to tourism stakeholders as they travel to Sudbury to help settle the students, providing economic benefits for area hotels, restaurants and retailers. Greater Sudbury Visitor Guides are also included in frosh kits as part of the campaign.



George Armstrong

Banner Comes Home


On Sunday, August 14th, the Toronto Maple Leafs delivered the original Air Canada Centre banner of George Armstrong to its new permanent home in Greater Sudbury. As part of the Toronto Maple Leafs Centennial Season celebrations during the 2016-17 NHL season, Read more....



Highway 69 Four-Laning



An 11 km stretch of new four-laning on Highway 69 between Hwy 64 to north of Hwy 607 near the Municipality of French River opend in August. This means that only 57 km of the highway remains to be four-laned, of which 25 km is currently under construction.   Back in January, the Province announced that work would begin on four-laning a 14 km section from just north of Hwy 607 (French River) to just north of Hwy 522 (Grundy Lake).  The $173.4 million investment will include building two new interchanges and 10 new bridges, including four major structures over the Pickerel and French rivers.  The province reports that they are “on track” to meet their commitment to complete the four-laning of Highway 69 North by 2021. When it is complete, it is estimated that the project will have cost almost $2 billion.



Sponsorship Opportunity at the 2016 Annual Northern Ontario Tourism Summit (NOTS) – Sudbury, ON


This year’s summit promises to draw 350 delegates from across the North and beyond to Sudbury Ontario. For further details, please see attached Sponsorship Package.  


For more information about any of these promotional opportunities, contact Laurie Marcil at 705-472-5552 x24 or by email to




Outdoor Science Park at Dynamic Earth




Visit the newest attraction at Dynamic Earth, open until September 25th!  More info at




Arts & Culture


Cultural Forum Save the Date!



The third annual Cultural Forum is scheduled to take place on November 23rd at Imagine Cinema,  the new downtown luxury movie theatre. Based on positive feedback of prior forums this edition will be expanded to a full day with invitations that will be circulated to funding agencies, governmental partners, City representatives and arts, culture and heritage stakeholders.  Stay tuned!  More info to come!  


Cultural Spotlight


Featuring Industry Insiders

Sudbury’s tourism and culture industries are full of interesting people. This month we are shining a light on someone you may already know, Richard Mende. 


Find out why he thinks people make all the difference and why you should never wear plaid if you’re looking to blend in!

Read more… 





Film Industry



You're invited to a series of panel discussions around different aspects of the local film industry, taking place over the next few months. More information on each of the panel events will be shared on the Music & Film in Motion website, and it's great timing with Cinefest International Film Festival right around the corner, as well as the Northern Ontario Film Training Symposium. There's a whole lot happening in terms of filming and growth of the sector overall, so hopefully these discussions will encourage even more filming in Greater Sudbury. For more info and to RSVP




Northern Ontario

Film Training Symposium


A Northern Ontario Film Training Symposium is scheduled for the weekend of September 24th-25th, hosted by IATSE Local 634 (the International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts) to be held at the Northern Ontario Film Studios. The goal of the two full days of courses, dedicated to different film departments, is to support and further grow Greater Sudbury’s film industry.




Applications Open for Funding to Mark 150th Anniversary of Confederation


The Province is Investing in Programs and Infrastructure to Support Ontario’s Diverse Culture


Ontario is encouraging municipalities, community organizations and Indigenous groups across the province to review and apply for funding programs to mark the 150th anniversary of Confederation. Read more...




Sunwing Vacations



Sunwing introduced a new weekly direct flight service out of Sudbury to Punta Cana, starting on December 22nd.  Read full article in the Sudbury Star.





Tourism Partner Meetings


Our Tourism Partner Update & Exchange meetings are held the first Thursday of every month.  You may view the previous meeting presentations below:

Sept. 1, 2016 July 7, 2016 Apr. 7, 2016
Aug. 4, 2016 June 2, 2016 Mar. 3, 2016
  May 5, 2016 Feb. 4, 2016


Our next meeting is scheduled for Thursday, October 6th at Theatre Cambrian, starting at 9:30 a.m. Save the date!  Invitations to follow. Come and join your peers for coffee, conversation and industry insights.


2016/17 Fall/Winter Visitor Guide


Hot off the press, our latest edition of the Official Visitor Guide has arrived!  With a print run of 25,000 of our seasonal issue of the visitor guide, distribution will be rolled out over the next few weeks - to year-round tourist outfits and visitor information centres throughout the province; on our local brochure racks; to event organizers for their participants/delegates; to folks requesting information to plan their Sudbury visits, via online and phone requests, and more....


For a sneak peek at the guide, visit our website at Download Visitor Guide. To request copies for your patrons, email us at


The Market


The 2016 Market season has been a successful one, with good attendance and solid vendor participation. The busiest day so far was Saturday, July 23, when the Market saw more than 1,000 people visit to take in Blueberry Festival events held on site. To date, 45 vendors have participated in the Market this season, surpassing last year's total of 37. Sunday hours continue to be a challenge, but Saturdays have been consistently high, with 800 people visiting on July 16, a peak traffic day as separate from the Blueberry Festival.  The Market Working Group will be assessing opening dates and hours for 2017 and working on The Market's strategic plan this October.  


The Market is open this year until Thanksgiving weekend - last day October 9th.




For four delectable weeks, Localicious gives you a chance to indulge in delicious local cuisine at a great prix fixe value for lunch and dinner. Localicious is an initiative involving 11 of Greater Sudbury’s independently owned restaurants. All members are committed to giving back to the community and monies raised will be donated to our local NEO Kids campaign.


The Fall Harvest - September 12th to October 8th





The Terror Train @NORMHC



The Terror Train 6077 presents The Return of the Nightmare at the North Pole. Running Fridays, Saturdays, and Sundays, October 1st to October 30th.

Halloween at Dynamic Earth

Fridays, Saturdays and Sundays, October 7th to October 30th



Explore Pumpkinferno™, an enchanting outdoor exhibit featuring thousands of hand-carved pumpkins set against a glowing Sudbury backdrop and then descend underground to the Zombie Tunnel of Terror, Canada's only underground haunted house.



Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  Links are also available through our online Industry Partner page.



Have Information or Updates to Share with the Tourism Partners?


If you have newsworthy items you would like us to share with the partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line.  The Newsletter is distributed by the second Friday of each month.