Sudbury Tourism Partnership Newsletter

June 2014

Happy Summer!!!

We are proud to present to you the June 2014 Sudbury Tourism Partnership Newsletter designed using our new brand and tagline.  The tourism brand was created as a sub-brand of the GSDC main brand.  

The brand logo depicts a mosaic that expresses our community's colourful diversity drive, and heritage.  The maple leaf motif defines our nation ambition.  A kaleidoscope of fresh, vibrant colours conveys confidence and trustworthiness.  The tourism tagline has been created with a custom typeface to celebrate who we are.  Living at the cross-roads of nature and urbanism, we are a modern, culturally rich community that boasts world-renowned attractions, live theatre, art galleries, many festivals, and countless tourism amenities that all contribute to making Sudbury one of Ontario's popular go-to destinations.  The typography was designed in all lower case to portray a friendly, welcoming, and casual atmosphere.
Over the next few months the new brand will be incorporated into all marketing efforts including our website, print ads, kiosk designs, newsletters, and collateral materials.  If you wish, the brand will be available for partners to add to their own sites with a reciprocal link to

If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with Newsletter in the subject line.

Industry & Destination Development

Occupancy Rates

The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

CGS Welcome Signs

Early in June Northshore Energy Outfitters completed the redesign, renewal and improvements of the solar lighting on our five Entrance Signs which were erected in 2007-2008, resulting in more consistent and reliable illumination of the Entrance Signs during overcast and dark natural light conditions.

Seasonal Operations

Many of our seasonal partners have started up for the summer months, including Dinosaur Valley Mini Golf, Sudbury Kartways, and Timberwolf Golf Course.

Leisure & Packaging

Our partners were invited to participate in packaging workshop held on April 28th and 29th by Northeastern Ontario Tourism and Sudbury Tourism.  Led by Eva Gutsche from Stem Consulting, partners were guided through the various stages of designing successful tourism packages geared towards their best potential customers.  More than half of the 20 attendees reported that they would be creating new packages as a result of the workshop.  

The North American Mining Expo is coming to Sudbury September 10th and 11th, 2014.  Organizers approached Sudbury Tourism in order to use our Group Booking Tool through the Meridian Reservations System.  Several hotels have signed up to participate in this first venture and we will be holding a webinar with both the participating hotels and organizers in the coming weeks. 

The Deep Mining Conference, hosted by the Australian Centre for Geomechanics, will be held in Sudbury from September 16th to the 18th, 2014.  Tourism staff are working with the organizers in Australia to provide promotional "rock stress balls" with the new GSDC slogan of “Canada’s Resourceful City” printed on the front.  Visitor Guides have also been made available to them to hand out at other events in order to attract more visitors to the conference as well as to the Greater Sudbury area.  The items were very well received by potential Mine Fill 2014 Symposium (held May 20th-22nd, 2014 in Perth, Australia)

The Meridian Reservations system was used to sell tickets for the University of Sudbury's "Centennial Gala du centenaire" held May 3rd, 2014 at $75 per ticket.  This event attracted locals as well as many out of town guests from Ontario, Quebec and the Maritime Provinces.  It created added traffic to our website and to local attractions in the city.

Group Tour

Tourism staff attended the Travel Media Association of Canada (TMAC) Marketplace held May 28th – June 1st in Pittsburgh, Pennsylvania. This conference provided us with an excellent opportunity to leverage the Sudbury Tourism Partnership resources to expose Greater Sudbury and its tourism offerings and experiences to a national and international audience who may not be familiar with our region.

Travel Writers

Wyatt Clough, a writer from the re: reporter magazine, Porter Airlines’ in-flight publication, visited Sudbury on May 29th.  He will be writing a story on unique things to do in Sudbury that will be featured in the magazine’s September issue.  He visited the downtown and Stack Brewery, as well as others.

The Market

A vendor open house for The Market was held at Tom Davies Square on June 4th.   We had 11 vendors attend, both returning and new, and we were thrilled to have our partners from the Regional Business Centre, Eat Local Sudbury and the Sudbury & District Health Unit join us, as well other members of the Market Working Group, to provide information and support to the vendors.

Cross-marketing between Downtown Sudbury and The Market has been established with the “Fresh Ideas Prize Draw”, which entails a scavenger hunt of downtown businesses and Market Vendors for customers with a weekly prize draw at The Market. The draws will happen July 20th and 27th, and August 3rd and 10th, with the option to do a second leg of the contest in the fall, depending on the success of this pilot contest.

The Market opens Saturday, June 28th and will be open weekends throughout the summer and fall until Sunday, October 26th.

Regional Partnerships

Over the past eight months, the Georgian Bay Destination Development Partnership (GBDDP) has worked with Regions 7, 12 and 13 as well as the International Marketing office of Ontario Tourism Marketing Partnership Corp (OTMPC) on a Market Development Plan for International Travel Trade (ITT). Workshops in February and May engaged many businesses who currently serve this market or are interested in increasing their international visitation. Currently international markets represent 1-3% of total business for large supplier operators and up to 50% for smaller operators. While there is great opportunity in ITT, and Georgian Bay's assets match international demand, there is also a recognition that our domestic market, particularly the GTA, drives most of our business and that most businesses are not familiar with how ITT works. Priorities for 2014/15 include education, product development & capacity, partnerships, building relationships with Canadian inbound operators and developing a strategy for familiarization (fam) tours.  The GBDDP has accepted the plan and is moving forward with this year's priorities.

Staffing Updates

Our tourism team welcomes Marie-Catherine Edsall back from her maternity leave. Marie will be helping to cover our Tourism Business Development Officer Dana Jennings' maternity leave.

Tourism welcomed two new summer students, Clark and Melissa, who will be assisting until the end of August, including weekends at The Market.  The students will also be maintaining our Brochure Racks regularly throughout the summer months.

CGS Cultural Plan

The Cultural Plan Steering Committee represents a broad cross section of the community with 20 cultural stakeholders meeting monthly since September 2013.  This group has identified the draft strategic directions and guiding principles outlined below.  Public consultations to date have engaged more than 1,500 citizens through a variety of formats: a kick off event at The Market during Culture Days, 43 hours of interviews with sector stakeholders, a cross departmental focus group, a telephone survey with 760 respondents and nearly 500 responses to a survey that was available both online and through the Citizen Service Centres.  Most respondents (over 90%) think that arts and culture warrant municipal support.  The top issues and priorities include access to appropriate space, marketing and education that support the development of local talent, and diversifying funding through partnerships.  Plans are underway to bring proposed action items to stakeholders and the public for another round of consultations in the fall 2014.  Progress updates are available at ( and through social media ( and  

Reminders - If you have newsworthy items you would like us to include in future editions of our newsletter, let us know at with Newsletter in the subject line.

Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Add your event information to the Sudbury Discoveries monthly Events List by emailing with Sudbury Discoveries in the subject line.

Submit your new event online to be included in our web Events Calendar.

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with Packaging in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our system!