Sudbury Tourism Partnership Newsletter   |  July 2017




In this month's newsletter...


Upcoming Events

What's New:

   TAUP - Cosmic Chirps Public Lecture

Meetings, Conventions & Sports


   Electricity Distributors Conference

   Canada Summer Games Debrief





   Net Promotor Score

Arts & Culture

   LU hosted int'l students

Industry News

   Bridges to Better Business

   Rainbow Routes Multi-Use Trail

Tourism Partner Meetings

June Labour Force Survey



Upcoming Events:



July 5-Aug 30 – Rock The Farm- Summer Concert Series


July 10-16 – Sudbury Pride Week


July 14-22 – Theatre Cambrian:  Dinner Theatre 3C


July 14 – Sudbury Community Arena presents The Offspring with Sublime with Rome


July 15 – Sudbury Dragon Boat Festival


July 16-23 – Sudbury Blueberry Festival


July 17-21 – BRANCH: Summer Dance Intensive


July 21 – Free Day-Use at All Ontario Parks


July 21-23 – 35th Sudbury Gem and Mineral Show


July 23 – Sudbury Fitness Challenge Mountain Bike Tour 2017


July 26 – (TAUP) Topics in Astroparticle and Underground Physics Conference: Public Lecture



July 28 – Park After Dark (Dynamic Earth)


Aug 1 - 31 – Artists on Elgin: Kathleen Atkinson-Hindle's "Without a Word"


Aug 4-20 – Billy Elliot the Musical 


Aug 4-6 – Levack-Onaping Heritage Homecoming 


Aug 4-7 – Capreol Days


Aug 6 – Sudbury Classic Cruisers 26th Annual Car Show


Aug 8 - CP Canada 150 Train


Aug 18-20 – Up Here 3


Aug 19 – Mudmoiselle in Sudbury


Aug 25-26 – Budweiser New Music Fest


Aug 25-27 – Sudbury Poutine Fest


Aug 27 – Ukrainian Food Day @ Ukrainian Seniors' Centre




For a complete listing of events,
please visit our Event Calendar.



Free Publicity!

Upload your event to the Calendar and be seen by some 300 people a day!


Fill out the easy-to-use "Submit Your Event" form (in English or French). Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today

What's New





TAUP 2017: XV (International Conference on Topics in Astroparticle and Underground Physics) is an international conference coming to Canada for the first time, and we're very excited that it's coming to Sudbury, home of the SNOLAB and Nobel-prize-winning physics research!! 


This public lecture portion - "Cosmic Chirps" - is open to anyone. Dr. Shawhan will share the latest results from LIGO and speak about the expansion of the global gravitational-wave detector network and its connections with other facilities.


Meetings, Conventions & Sports




In partnership with the Radisson Hotel Sudbury, the City of Greater Sudbury has been awarded the 2018 CanSPEP Annual Conference.  The Canadian Society of Professional Event Planners is a growing association of independent event planners who collectively produce 1,000’s of meetings, conferences and events across Canada contributing over $60 million in spending in this industry annually.  This will be the first time for this conference in Sudbury and will provide an exceptional opportunity to show off to these influential decision makers in this important market segment.  


Tourism Staff also worked with planners to create and send out an RFP and coordinate hotel tours for the Electricity Distributors Association Conference this September. The response from Tourism Partners was outstanding and the decision was a close one but the planners decided to go with the Lexington Hotel. Thank you to all who submitted proposals and we look forward to you sending more RFP’s!





Sudbury Tourism has entered into a marketing partnership for Meetings, Conventions and Sport Tourism with Northeastern Ontario Tourism (NeONT), Ontario Tourism Marketing Partnership Corporation (OTMPC), and the Destination Marketing Organizations (DMO’s) for North Bay, Timmins, and Temiskaming Shores. This leveraging will allow Sudbury Tourism to promote these opportunities in the region through the following:  an MC&S lure piece, ads in Adrenalin and Ignite magazines, attendance to the Incentiveworks Meeting & Events Show and a networking event at a Toronto Blue Jays game.  


Representatives from the Canada Summer Games Bid Evaluation Committee met with members of the local Bid Committee for a debrief of our unsuccessful bid for the 2021 Canada Summer Games.  There was some informative feedback shared from both sides of the bid process and some valuable insight was gained.  Sport Tourism in our city is much stronger now after this experience and coming out of this there will be more targeted opportunities pursued that align to our strengths.






Students shown above at Wagonwheel Ranch


The Tourism Summer Students have been busy stocking brochure racks, writing blog content and attending events over their first six weeks of the summer season. If you see the out on the town, please engage with them and, of course, invite them to explore your business or event.


Net Promoter Score


While at events this year, the students have been surveying people to track our Net Promoter Score. The Net Promoter Score is widely used to evaluate customer experience and loyalty. In our case, it is tracking our progress towards being one of the top tourism destinations. We ask people at events, "On a scale from 0-10, how likely are you to recommend Sudbury as a destination to a family or friend?" Based on the surveys done to date we are currently scoring 69. The closer the number is to 100 the better! This score is based on the results that shows 51% of respondents are promoters (scored 9 or 10), 34% of respondents are passive (scored 7 or 8) and 13% of respondents are detractors (scored 6 or below). Of the people surveyed 90% were residents and 10% were visitors. If you have questions on the value of the Net Promoter Score or surveying done by Sudbury Tourism, contact Dana!


Arts & Culture



Laurentian University hosted 160 students from India for a 6-week study and stay program.  During the week of June 12th (June 16th) Sudbury Tourism boarded four packed City Transit buses to show the students all of Greater Sudbury's finest attractions, providing them with ideas on where they could make the most of their time in our city.  




Industry News


The Regional Business Centre’s flagship event will be held on October 17th and 18th, 2017 at the Holiday Inn. The Conference encourages aspiring and established entrepreneurs to network and attend diverse concurrent sessions, a local entrepreneur panel breakfast, an expert entrepreneur panel luncheon and a keynote speaker luncheon. This year’s conference will feature a revised format, new concurrent session topics, two of which will be delivered in French, new panelists and speakers, and reduced registration costs.


SPONSORSHIP OPPORTUNITIES are now available and interested organizations and companies can contact the Regional Business Centre at 705-688-7582 for more information. 







The Rainbow Routes Association is advancing four km's of non-motorized, multi-use hard packed trail in the New Sudbury Area. They are hoping to start construction in late July 2017, aiming for a substantial completion by September 30, 2017. 






Tourism Excellence North (TEN)


TEN is a tourism development program for Northern Ontario.


Check out Tourism Excellence North Case Study Video Series:
Innovation: Differentiating Yourself 
Quality: Standing Out 
Using Technology: Online Booking Systems 

If you are interested in finding out more on how the TEN program can work for you, ask Dana or Meredith!






Tourism Partner Meetings


Click here for the planned 2017 meeting schedule.


The next monthly meeting is scheduled for August 10th, at LU Outdoor Centre - CLIMB TO YOUR TOP!


View previous 2017 meeting presentations:

Jan. 12, 2017         

Feb. 9, 2017

Mar. 9, 2017

Apr. 13, 2017

May 11, 2017

June 8, 2017

July 13, 2017




June Labour Force Survey


The June Labour Force Survey was released July 7th.


The unemployment rate for Greater Sudbury dropped to 6.6% down from 8.3% in June 2016. The number of people employed in our city is 80,600 which is down from 81,000 compared to the same month last year. The participation rate is currently at 61.5% compared to 63.0% in June 2016.


The unemployment rate for Ontario is 6.2% while the national rate is 6.5%. 


For more statistical information and summary updates, including Occupancy Rates 
View GSDC Dashboard >>





Industry Partner Web Links


Visit our Industry Partner page for links to statistical information for the tourism sector.  


Latest in:  Sudbury Profile 2014 CMA580


Click on the Toolkit hyperlink to find web "widgets" you can use when linking to




Have Information or Updates to Share?


If you have newsworthy items you would like us to share with Tourism Partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line. The Newsletter is typically distributed by the second Friday of each month.




Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  


Links are also available through our online Industry Partner page.



Five Categories to Choose From


Get some personal insights from folks in various tourism industry sectors.


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