Sudbury Tourism


Sudbury Tourism Partnership Newsletter
July 2014

You may recall that we introduced our newly designed partnership newsletter in the June issue, using our new brand and tagline.  This tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  As we mentioned in that newsletter issue the brand is available for partners to add to your own sites with a reciprocal link to Simply email us  with Tourism Brand in the subject line.
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with Newsletter in the subject line.

Industry & Destination Development

Occupancy Rates

The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

Brochure Rack Program

In the second quarter of 2014, 5,209 English and 1,546 French Visitor Guides were distributed throughout our 30 racks in the community.  In addition to the guides, below is a list of the Top 10 Partner Brochures, and the Top 10 Brochure Rack Locations for partner brochures.  The figures below indicate the distribution of partner brochures, not including the Visitor Guide:


Leisure & Packaging

There were 29 reservations made on in June 2014, representing more than $10,500 in sales. This is down from 2013 sales of 67 transactions, equaling more than $18,000 in sales.
Jazz Sudbury, which will be held on September 5th and 6th this year, has once again asked Sudbury Tourism to host all ticket sales for their event in September. Sudbury Tourism will be the only source for the purchase of Jazz Sudbury tickets.  See for more information.

Our newest partner, Hartley Bay Marina from French River, is now offering packages through our reservation system on  Click here for more information.

Travel Writers

Sudbury was featured in a Huffington Post Quebec article by Catherine Lefebvre, published online on July 7. The article specifically featured favourable reviews of tourism partners A1 Southbay Guesthouse and The Laughing Buddha. 

The Market

The June 28th Opening day at The Market saw close to 400 visitors come through, with almost 150 more visiting on Sunday, June 29th. TheMarket Opening Day second weekend of The Market season was comparable with over 350 visitors on Saturday, July 5th and more than 70 on Sunday, July 6th. To date, we have 30 confirmed vendors with more applying regularly. 
The Learning City Book Exchange has again been set up at The Market for the 2014 season. The Book Exchange has garnered positive feedback from many Market patrons. At least two Market visitors have already contributed books to the exchange.  Click here for more information.

Meetings, Conventions & Sport Tourism

Thousands of people attended the Northern Lights Festival Boréal’s 43rd edition at Bell Park July 4th to 6th.  The event saw 50 acts over three days on four stages and the off-site venue, Townehouse Tavern.  Headliners included Tokyo Police Club, Bruce Cockburn and Wintersleep with surprise hits from the Melbourne Ska Orchestra and Lemon Bucket Orchestra.  New this year was an initiative to showcase and promote northern talent and included a mentorship program.

Sudbury Tourism welcomes the newest member to our team.  Brendan Shand, has joined our team as the Major Events Development Officer.  Brendan will be focusing his efforts on revamping processes and streamlining information access for meeting planners and event hosts accessing Tourism resources. Work has commenced on an interactive online facilities inventory for, an online Tourism Event Support program application, and on-site digital surveying for festivals, events and tournaments using iPads.  These tools will provide more responsive data for tracking and reporting on the economic impact and community benefits associated with meetings, events and sport tourism in Greater Sudbury.
Along with the rest of the Tourism team, Brendan will be reaching out to partners for information and photos of your facilities to help provide a one-stop-shop for event planners.
He will also be working on a Meetings, Conventions & Sport Tourism attraction strategy, and welcome all related feedback from partners on what this should include.  Email Brendan at for more information.


If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Add your event information to the Sudbury Discoveries monthly Events List by emailing with "Sudbury Discoveries" in the subject line.

Submit your new event online to be included in our web Events Calendar.

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our system!