Sudbury Tourism Partnership Newsletter   |  April 2018



In This Month’s Newsletter…

  • Upcoming Events 

  • What’s New:

    - Sudbury Tourism Staff Updates
    - Launch of New Offers & Promotions Page
    - Tagging on Social media
    - Spring/Summer Visitor Guide 2018, & TV Monitor Sudbury Tourism Slides Available

  • Year in Review

  • Group Tour

  • Arts & Culture

  • Industry News


Upcoming Events:


To upload an event, view by category, or see complete event details, visit




  • Apr.  12 to May 19 - Wanderlust de Caroline Monnet : Vernissage at Galerie du Nouvel-Ontario 

  • Apr. 12 to May 13 - Gallery I - Emergence  / Gallery II - Sudbury Women in Art at Art Gallery of Sudbury

  • Apr. 22 to May 12 - Let's Be Green Together - From recycling electronics to interactive workshops for all ages, join New Sudbury Centre for Eco-friendly events

  • Feb. 2 to Jun. 6 - PA DAY CAMPS (FULL DAY) at ARC Climbing + Yoga

  • May 1  - May Feature Classes  - Paddle Painting, Mother’s Day, Bath Bomb Making, Slime and more at DIY Craftery & Lounge

  • May 1- September 8 - Dinosaur Valley Mini Golf is officially opened for the season! Open until September 8th, 7 days a week, from 9 am – 8 pm

  • May 3  - Project Bookmark #20 – A first for Northern Ontario - The City Still Breathing by Matthew Heiti  - Official launch of the plaque monument at the Townehouse Tavern

  • May 4 - May the 4th BEER With You! 19+ - A Nightlife on the Rocks Event at Science North

  • May 5 to 13 - Oliver! The Musical presented by Theatre Cambrian

  • May 5 to 13 - Reading Town Ville Lecture Sudbury in Downtown Sudbury

  • May 5 - NCRD Bout Tournament vs Sister Slag in Away bout! Nickel City Roller Derby

  • May 5 – MOVE Series - Cancer Walk, Bike or Run Fun Day at Kivi Park

  • May 5 - 2018 Monster Truck Spectacular at the Sudbury Aren


  • May 5 - Sudbury Symphony Orchestra Presents: The New World at Fraser Auditorium

  • May 10 - 2018 REEL Paddling Film Festival at Fraser Auditorium

  • May 12 - 2018 Big Deal ATV Mud Run at Capreol Arena

  • May 13  - Sudbury Rocks -  Race, Run or Walk for Diabetes  at Tom Davies Square

  • May 13  - Mother's Day Brunch Buffet at the Holiday Inn Sudbury

  • May 14  - NCRD Nickel City Roller Derby Open House/Info Night at The Asylum Sudbury

  • May 19 - 2018 Big Truck Meet Up by Northern Ontario Railroad Museum and Heritage Centre

  • May 25-26 - Alice in Wonderland - Presented by Sudbury Theatre Centre

  • May 26 - Sudbury's Largest Yard and Sidewalk Sale in Downtown Sudbury

  • May 26 - The Second Annual Northern Ontario Outdoor Expo at Lake Laurentian Conservation Area

  • May 27  - MOVE – The Kivi Park Fitness Series - 4th Annual Cancer Centre Walk / Run / Bike for Hope

  • May 30 - Super Circus Spectacular at the Sudbury Arena

  • June 2  - Greater Sudbury Earth Day Festival at Memorial Park Sudbury

  • Jun 2 - Makers North: The Spring Show at the McEwan School of Architecture

  • Jun 9 - Makers Graphic-Con 2018 at the  Sudbury Arena



For a complete listing of events,
please visit our Event Calendar.



Free Publicity!

Upload your event to the Calendar and be seen by some 300 people a day!


Fill out the easy-to-use "Submit Your Event" form (in English or French). Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today





Next Monthly Partner Meeting

Thursday, May 10, 2018 at 9:30 AM  |  Familiarization (FAM)  Tour!



All aboard the City bus for our 2nd Front-line Customer Service FAM Tour of 2018. Join us as we tour at least 6 partner establishments and learn their unique offerings for visitors. For more information contact Dana Jennings at 705-674-4455, ext. 4633 or



What's New




Sudbury Tourism Staff Updates

Following the retirement of Sandy Brouse in February, Trisha Lavigne has assumed the role of Technical Coordinator. Trisha will be your contact for the Sudbury Tourism Partnership; this will include web listings, Brochure Rack Program and Visitor Guide distribution, as well as social media or event calendar inquires.

Dana Jennings has taken over the Event Support Program after Sandy’s departure and will be instrumental in assisting new or existing clients bring their visions to fruition. Through funding, support, collateral, and awareness, this program continues to assist in generating new and attractive tourism offerings for Sudbury.

Kelly Bonnell has taken on the role of Major Events Development Officer, focusing on the meetings, convention and sport tournament sector.


Launch of New Offers & Promotions Page!


If you haven’t visited already, we have re-designed our OFFERS page. Included are the featured Anyday Getaway package promotion, our partner Visitor Guide coupons, as well as other submitted promotions. Promotions can be uploaded by Partners and non-partners via on-line form.

If you have any upcoming offers or promotions to share (2 for 1's, % OFF discounts, SAVE on certain weekday(s), all you can eat nights, etc.),  please add them by clicking the Submit Your Promotion button at the bottom of the page and/or send them to us via link, and/or tag us in your offer on social media @sudburytourism. Read More  >> 

Share and Share Alike – Tagging on Social Media


As a Sudbury Tourism Partner, we make every effort to find, post and share available content whenever possible on our website and/or within our social media channels. We remind all of our partners to submit or tag @sudburytourism for all upcoming events, announcements, promotions and offerings you may have that are relevant  or open to the general public – By tagging us on social media, we receive real-time notifications allowing us to find, add, and/or promote them more efficiently. To submit content or to answer any questions about tagging, please contact



Spring/Summer Visitor Guide 2018 – The ultimate resource tool 

The 2018 Spring/Summer visitor guides are now on the brochure racks. With a print run of 45,000 copies, distribution has already begun to over 20 rack locations throughout Sudbury, numerous tourist information outlets across Ontario, local event organizers for out-of-town participants, tradeshows and conferences outside of the community, and by request over the website and phone. We have already distributed over 8,100 guides in the first three months alone! 


We also encourage front-line staff to refer to, or use our Visitor Guide as a resource tool as well as our website and events calendar for all #ThingstoDoinSudbury.  Located at the bottom of our Homepage, it can also be downloaded or viewed online,  or at

 If you’d like to request Visitor Guides, or require us to fill a depleted rack at your location, please contact



TV Monitor Sudbury Tourism Slides Available

Sudbury Tourism is providing digital slides with visitor information for display at the Greater Sudbury Airport. The slides are updated weekly at the airport, but can be updated on a monthly basis. These engaging image slides are easily uploaded to smart TVs or monitors that are compatible for main lobbies, restaurants or gathering places.

For more information or to subscribe contact Shawna Cole by email at or by phone at 705-674-4455 ext. 4626. 












Year in Review

The 2017 Year-in-Review Executive Summary is a synopsis of the 2017 Marketing Plan results.
For the full Year-in-Review report please click here.





Group Tour





Sudbury Tourism has been actively pursuing bid opportunities in addition to collaborating with existing secured events. Having attended multiple congress event conferences and marketplaces with another at the end of May, Sudbury Tourism will continue to develop and maintain relationships, generate leads and attract more events to the city. Read More >>



Arts & Culture

SpaceFinder Sudbury is now taking venue listings!




SpaceFinder has arrived in Sudbury!


What is SpaceFinder Sudbury? It's a FREE online directory of venues and creative spaces in the community available to rent. This tool connects renters looking for creative space and spaces looking to promote their rentals, including spaces such as art galleries, cafes, yoga studios, faith-based spaces, theatres, dance studios and others that rent their space for creative uses.

Listing your space on SpaceFinder gives your space exposure to new audiences AND more revenue potential. SpaceFinder Sudbury helps venues and renters with easy-to-use features:

  • Free for venues to list and renters to search
  • Over 150 search criteria
  • Free listing features, including calendar integration and online booking requests
  • Free help desk assistance

Check out these handy links!

If you have any questions or require assistance with your listing, please contact Eilidh Fisher at or 519.880.3670 ext. 101.





Industry News




  1. Municipal Accommodations Tax
  2. Greater Sudbury hosted the 45th Annual TELUS Cup tournament from April 23rd to 29th, 2018, at the Sudbury Community Arena.
  3. New Tourism Strategy and Action Plan  
  4. Tourism staff are participating in the Advisory Committee for the Big Impact Geopark in Sudbury.
  5. February 2018’s Front Line Customer service FAM Tour
  6. Business Events Canada,  - The focus and draw for Sudbury












Tourism Partner Meetings


Click here for the planned 2017 meeting schedule.


The next monthly meeting is scheduled for November 9th at the Hampton Inn. Topic is Customer service - Front Line to FAMs.


View previous 2017 meeting presentations:

June 8, 2017

July 13, 2017

Sept. 14, 2017

Oct. 12, 2017

Nov. 9, 2017

Dec. 17, 2017

Jan. 11, 2018

Feb. 8, 2018 FAM Tour

Mar. 8, 2018

Apr. 12, 2018



The October Labour Force Survey


Greater Sudbury's unemployment rate sits at 6.1% which is down from 7.4% in October last year. The number of people of employed have decreased to 82,000 down from 83,500 in October 2016. The participation rate is at 62.2% which is down from 64.3% in the same period last year.


Ontario's unemployment dropped to 5.7% while the national rate remains unchanged at 6.2%.


For more statistical information and summary updates, including Occupancy Rates 
View GSDC Dashboard >>





Industry Partner Web Links


Visit our Industry Partner page for links to statistical information for the tourism sector.  


Latest in:  Sudbury Profile 2014 CMA580


Click on the Toolkit hyperlink to find web "widgets" you can use when linking to

Event Calendar Submissions > Submit your event today!


NEW!!! OFFERS Page, Coupons and Partner Promotions. Submit your promotion here - It's FREE.




Have Information or Updates to Share?


If you have newsworthy items you would like us to share with Tourism Partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line. The Newsletter is typically distributed by the second Friday of each month.




Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  


Links are also available through our online Industry Partner page.



Five Categories to Choose From


Get some personal insights from folks in various tourism industry sectors.


View >>