Sudbury Tourism


Sudbury Tourism Partnership Newsletter
September 2015

The tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  It is now available for you, our partners, to add to your own sites with a reciprocal link to Simply email us at  with "Tourism Brand" in the subject line.
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with "Newsletter" in the subject line.

Industry & Destination Development

The Amazing Race Canada showcased Greater Sudbury in a spectacular way on August 12th, 2015. Approximately 1,500 people gathered on the ground of Science North to enjoy the show under the stars.  The episode was seen by over 8 million people and the social media chatter on the airing date alone was exciting.  The hashtag #sudbury achieved 8.8 million impressions, #amazingracesudbury had close to 600,000 and #whyilovesudbury was almost 180,000.  The Sudbury Tourism website has seen engagement from more than 1,600 users spending an average of 2:53 minutes on a page from the day The Amazing Race Canada was announced on August 5th to August 18th. The potential reach of our social media and web content is reported to have a potential reach of over 280,000 users.  Special thanks goes to the community partners who invested into this opportunity to make it happen, including Science North, Vale, Laurentian University, Health Sciences North, Tourism Northern Ontario and Ontario Tourism Marketing Partnership Corporation (OTMPC). The brand will be used by Sudbury Tourism until the end of 2015 as part of the initiative.  

Amazing Race Web Banners Available

We have been hearing good reports on the impact of The Amazing Race Canada already, including quite a few hotel bookings and anecdotal information from Science North as well.  As proud Sudbury Tourism Partners, we have designed web banners that we encourage you to post on your websites. If you could link it to to our site we will help continue to share the story to the masses!  Please contact us to find out more and obtain the files and link.

The sale of the Sudbury Welcome Centre on Whippoorwill Avenue (adjacent to Highway 69 South) was finalized on June 30th, 2015.  Tourism staff will continue to deliver visitor services via digital means through the website and the kiosks located at Science North, the Airport and Ramakko's.

Good to know...

  • The 2015 Fall/Winter Visitor Guide will be available for distribution in early September.
  • Currently we are out of the 11" x 17" padded tourism maps but will be ordering a reprint in the next couple of weeks.

Save the Dates! ​

  1. From the Ground Up, the community’s economic development strategic plan, will be launched on October 6th.
  2. The planning has started for both the Tourism Forum and Cultural Forum.  Stay tuned for details of these events tentatively scheduled for November 3rd and 4th.
  3. The 2nd Annual Northern Ontario Tourism Summit will be held on November 16th-18th in Sault Ste. Marie. Check out  for more information.
  4. The Northeastern Ontario Tourism Annual General Meeting will be held on October 21st at the Manitoulin Hotel & Conference Centre in Little Current.

Social Media

Click here for the most recent Sudbury Tourism online statistics report covering July and August. The report covers Sudbury Tourism's online presence including the website, Facebook, Twitter and Instagram accounts. The report provides insight into the number of new visitors, social engagement, top pages, and much more.
Don't forget to link to us online, Like Us on Facebook and Follow Us on Twitter and Instagram!

Occupancy Rates

According to the PKF National Market Report on Trends in the Canadian Hotel Industry, the total number of hotel rooms for Sudbury is 1,606 rooms. The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

  Occupancy Occupancy
Year Over Year
Point Change
Sudbury-June – 2015 67.9%    +7.1 $111.63 $  75.83
Sudbury-June – 2014 60.8%   $111.70 $  67.89
Ontario - June – 2015 73.9%    +2.6 $143.53 $106.01
Ontario - June – 2014 71.3%   $134.95 $  96.21


GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here.

Gated Admissions

Below are the latest available gated admissions for Science North and Dynamic Earth:




Meetings, Conventions & Sport Tourism

Tourism & Culture staff have been connecting with stakeholders within the sector to grow business opportunities, including the Laurentian University Students' General Association (SGA) Campus and Community Outreach and the Greater Sudbury Chamber of Commerce.

Resources are being provided to the Ontario Natural Resources Forum, being held at the Radisson Hotel Sudbury on October 13th-15th, 2015, including local activity lists, event suppliers, and resources such as maps and funding. The Ottawa-based organizer has agreed to provide feedback on the city as an event destination and on how we could better suit the needs of both large events and conference organizers.

To date, 40 events have been hosted in Greater Sudbury with the assistance of the Tourism Event Support Program. A total of $52,675 has been provided to these events, plus additional in-kind support including marketing and event resources. Combined, these events have brought an estimated 28,150 visitors to Sudbury, resulting in estimated local spending of $5,150,000 using figures from the 2012 Sudbury CMA 580 Regional Tourism Profile.

Upcoming September events

(supported through this program) include:
  • Downtown Sudbury Ribfest, Friday, September 04
  • Jazz Sudbury Festival, Wednesday, September 09
  • 2015 Rotary District Conference, Thursday, September 10
  • Localicious Fall Harvest, September 14 - October 4
  • 4th Annual Cafe-Heritage Festival, Friday, September 18
  • SDKC Six All Breed Dog Shows & Junior Handling, Friday, September 18
  • Cinefest Sudbury International Film Festival, Saturday, September 19
  • NOILA (Northern Ontario Italian Ladies Association) Convention, Friday, September 25
  • Le French Fest, Friday, September 25


Arts & Culture

We've seen a busy year for filming and we're expecting many more film and television productions to visit Greater Sudbury in the coming months.  Slasher is the longest running production ever filmed in Sudbury to date and is employing over 70 local residents full-time over a 20-week period until mid-October.  What Would Sal Do? is the first English language production to shoot Sudbury as itself so keep an eye out for familiar landmark during the series!  We look forward to seeing another Christmas movie shoot in Sudbury, entitled On Dasher, On Dancer, On Frankie which will be followed by Ice Girls in October.
After the bustling outdoor summer festival season we're now heading straight into a new lineup of performing arts.  The Sudbury Theatre Centre kicks off its first of six shows in October, all of them with the theme "Decades of Desire & Deception".

Leisure & Packaging

2015 Summer Online Sales Report

During the period of June 1st to August 25th 77 bookings were made through the Sudbury Tourism online reservations system. Bookings have declined by just over 40% each year for the last three years, which may be due in part to competition from other online booking engines, as well as challenges with providing exclusivity on lowest rates through the Meridian system. The bookings are originating mostly from central Ontario (postal code ‘L’ 54%) and only 4% from outside Ontario/Canada.  The following results are the summer packaging results to date:

June 1st to August 26th, 2015
TOTAL: $24,067.80

Transaction Type 2015 2014 2013
Total Package Sales $24067.80 $34,802.36 $50,985.44



Attention Copper Partners:

Halloween and Christmas packaging are coming soon. Let us know if you have any spook-tacular offerings or Santa-riffic specials that could be incorporated into the fall and winter promotions! Contact for more information.

Travel Media

Outreach efforts to travel media have been quite successful this year following marketplace appointments at Canada Media Marketplace and Travel Media Association of Canada (TMAC) in the spring.  In August alone we have hosted three travel writers, two of whom posted positive reviews of their experiences instantly to social media outlets. Their excitement levels rose after the Sudbury episode of The Amazing Race Canada aired. We will share the articles when they are posted. 


If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our package system!