March 2016



The Howard Johnson Hotel on Brady Street is currently under extensive renovations and will become Lexington Hotel effective March 1st, 2016. Founded in 1996, Lexington by Vantage is a collection of inns, hotels and suites in the midscale and upscale lodging segments.



For 2016, Sudbury has submitted a bid for the 2017 and 2018 Little NHL Hockey Tournament, held during March Break each year. This tournament has grown to record participation with over 2200 players and approximately 5000 spectators. It is estimated that the potential economic impact of the event over the 6 days is $6 million. The successful host will be announced this March Break during the Little NHL tournament in Mississauga.


Twelve bids are currently being explored. Most notable are:

  • 2020 Ontario Winter Games- Estimated 2700-3500 participants with over $6 million economic impact - discussions are now underway with the City of North Bay to explore co-hosting approach for the 2020 Ontario Winter Games
  • 2021 Canada Summer Games- Estimated 3400 athletes and 6000 volunteers with a $30-$50 million budget and approximately $165 million economic impact
  • 2018 FONOM/MMAH Northeastern Municipal Conference
  • Curling Canada has released six (6) bids for their 2018 tournaments (eg. 2018 Scotties Tournament of Hearts, 2018 Canada Senior Men’s & Women’s Curling Championships, etc.)

There are a number of other bids being evaluated. Staff will be calling together a bid evaluation committee, comprised of Tourism partners, representatives from relevant City departments including Leisure Services, and a number of community stakeholder groups including post-secondary and school board reps, sports organizations and volunteer groups.



Greater Sudbury has been chosen as the host of the 2017 Central Regional Midget AAA Championships. Following discussions with Tourism and with Arena staff to determine capacity, Sudbury Minor Hockey Association submitted the winning bid proposal including a letter of support submitted by Tourism on behalf of the City. On March 28th, 2017, over 800 players, coaches, supporters and spectators will be welcomed to Sudbury for the four-day tournament, which is anticipated to bring in close to $600,000 in economic activity for Greater Sudbury.



The John Cardinal television series continues to film at various locations throughout the city. This production has brought significant economic impact and job creation to the community over a five month span.



The deadline to submit Arts & Culture Grant applications is March 24th, 2016. Click here to visit the website to apply. New for 2016 is a focus on the alignment between applications and the Greater Sudbury Cultural Plan. Staff anticipates jury recruitment to take place through a public call-out later this month.


Upcoming Events in Sudbury

Check out the Event Calendar at


  • Theatre Cambrian presents "Rock of Ages", February 25th to March 12th

  • Wagonwheel Ranch presents "Maple Taffy Sleigh Rides", March 1st to 31st

  • Artists on Elgin presents "Masterpieces: Pieced Landscapes of the North, March 1st to March 30th

  • Sudbury Theatre Centre presents "Romeo Initiative", March 3rd to 12th

  • The Great White Shark 3D playing at the Science North IMAX Theatre, March 3rd to 17th
  • Walden Art Club presents, Artists in Action Spring Show, March 9th to April 10th
  • Nightlife on the Rocks: Make and Mingle at Science North, March 11th
  • Dog Leg Dilemma performing at Fromagerie Elgin, March 11th
  • Skate Ontario Championship, March 18th to 20th
  • Nursing Games National Conference, March 18th to 20th
  • Quonta Festival March 14th to March 20th
  • Canadian Roots Exchange Youth Conference, March 17th
  • Sudbury Spring Bridal Show, March 20th
  • La Nuit sur l'étang, March 27th
  • La Nuit Émergente 2016, April 1st to 2nd

  • Nickel District All Breed Championship Dog Shows, April 1st to 3rd

Remember to submit your events online




Our Tourism Partner Update & Exchange meetings are held the first Thursday of every month. You may view the previous meeting presentations below.
March 3rd, 2016

February 4th, 2016



Five Myths About Group Tours

The Ontario Motor Coach Association posted a USA Today article on their Facebook page recently.  Interesting read.





Science North presented results from their Economic Impact Study by TCI Management Consultants, on Friday, February 19th. The report outlines a number of significant achievements by Science North, from reaching its 10 millionth admission to its 329 jobs created and retained province wide. Additional results based on their operational budgets, capital spending, tourism receipts and international sales as well as their positive image and brand. The backgrounder summarizing the key information can be found on Science North’s website at, posted February 19th, 2016.


Sudbury Tourism was happy to have attended the Annual General Meeting of Northern Ontario Railroad Museum and Heritage Centre on February 10th, 2016. A number of activity and project updates were provided, along with an opportunity to promote the partnership with Sudbury Tourism. The new exhibits that have been, and are, in development, such as the jail and the construction of the model railroad located at the former firehouse, are expected to draw more visitors in 2016 compared to previous years. We are looking forward to continued work with NORMHC on the marketing and packaging potential that could be further developed for the 2016 season. NOTE: The May 5th Tourism Partner Update and Exchange will be held at the Fire Hall in Capreol. Please plan to attend and get acquainted with everything the museum has to offer.



Together with invited tourism stakeholders from across northeastern Ontario and the province, Tourism & Culture staff took part in a Francophone Tourism working session with representatives of the Ministry of Tourism, Culture & Sport (MTCS) and Ontario Tourism Marketing Partnership Corporation (OTMPC) on February 26th. Glenn Thibeault, MPP for Sudbury, brought greetings from Minister Michael Coteau, and Ronald Holgerson, President and CEO of OTMPC, presented an overview of tourism development in the province before the group discussed priorities and trends for product development focused on experiences for Francophone and Francophile audiences.


In November 2015, the Ontario Lottery & Gaming (OLG) issued its Request for Proposal for the North gaming bundle which includes: Sudbury, Thunder Bay, Sault Ste. Marie and the potential for new sites in North Bay and Kenora. Over the past couple of months, staff have met with two of the pre-qualified proponents to provide assistance as they prepare their proposals. Representatives from the OLG will be presenting to the Mayor and City Council in March.


Sudbury Tourism was happy to attend the Downtown Sudbury Annual General Meeting February 25th, 2016 held at Respect is Burning. A number of presentations were given, both updating on successful events and activities of 2015 and discussing the plans for 2016. Presentations included: Laurentian School of Architecture, City of Greater Sudbury Planning Department (Downtown CIP and the Greenway updates), Up Here (Aug 11-13), Movie Night Under the Stars (last Thursday of the month May to Sept), GraphicCon by Greater Sudbury Public Library (June 11), YMCA (Strong Kids Campaign), ReThink Green (Earth Day 2016- June 4), and Canadian Cancer Society (Urban Slide Sudbury- July 16th). Also, an invitation to members was made to attend a monthly coffee chat the first Thursday of each month to network, discuss common issues, ideas and potential collaborations. For a full list of events downtown, visit Downtown Event Calendar and on the Sudbury Tourism Event Calendar.



Sudbury Tourism staff attended the American Bus Association Conference in January in Louisville, Kentucky on behalf of Northeastern Ontario. There were a total of 20 appointments during the conference. This provided an excellent opportunity to leverage the Sudbury Tourism partnership resources to expose Greater Sudbury, along with Northeastern Ontario and its tourism offerings and experiences, to a national audience that may not be familiar with our region. 


Travel Media Association of Canada (TMAC) Annual Conference is June 22nd to 25th. Tourism Staff will be attending the Marketplace to showcase Sudbury in close to 25 one-on-one meetings with media members, and participate in network sessions with hundreds of other attendees at the conference. The more favourable stories we have written and published about Sudbury, the more we reinforce the idea of Sudbury as a destination of choice into the minds of travellers. If you have a new or unique story "hook" for us to take along to the marketplace, please contact Kelly Bonnell or Dana Jennings to discuss. 





Have information or updates to share with the Tourism Partnership?
If you have newsworthy items you would like us to share with the partners in a future edition of our monthly newsletter, email us at by the first Friday of any given month and reference "Newsletter" in the subject line.