Sudbury Tourism Partnership Newsletter   |  May 2017




In this month's newsletter...


Upcoming Events

Welcome New Partner

Ontario By Bike Workshop Details

Travel Media Marketplace

Group Tour Marketing




Summer Campaign

Downtown Sudbury Art Crawl

TEN Case Studies

Starter Company Plus Program Launch

Tourism Partner Meetings

April Labour Force Survey



Upcoming Events:




May 4-20 - Theatre Cambrian presents Priscilla Queen of the Desert


Apr 12 – May 14 - Art Gallery of Sudbury presents To Not Be So Lonely - Mariana Lafrance's Artworks


May 11 - Dynamic Earth presents Wendiceatops and Canada’s New Dinosaur Rush - Dr. David Evans


Apr 21 – May 26 - Glama Gal Tween Spa presents All You Can Spa Friday Nights


May 12-13 - Sudbury Theatre Centre presents Kaha:Wi Dance Theatre


May 12 - Science North presents Under the Same Stars: Minwaadiziwin - New Planetarium Show Launch 


May 13 - The "Mudslinger" ATV Challenge 


May 13 - Sudbury Symphony presents - Modern Romance


May 13 - Wild Kratts Live 


May 14 - SudburyROCKS!!! Race, Run, or Walk for Diabetes  


​May 16 - Theatre du Nouvel-Ontario – 17/18 Launch Season

May 17 - Mayor's Celebration of the Arts 

May 20 - Northern Ontario Railroad Museum and Heritage Centre - "The Big Truck Meet Up"


May 25 - Northern Lights Festival Boreal Presents The Good Lovelies


May 25-27 - Northern Ontario Music and Film Awards (NOMFA)


May 26-27 - Sudbury Theatre Centre presents Peter Pan


May 27 - Gardening Festival


May 27 - Sudbury's Largest Yard And Sidewalk Sale 2017


May 30-June 3 - 5-Pin Bowling Open National 


June 2 - Wild at Heart presents 8th Annual Wild About Comedy Night


June 3 - Greater Sudbury Earth Day Festival


June 4 - Girls Run Sudbury 


June 6-27 - YES Theatre Presents Green Day’s American Idiot - Musical 



For a complete listing of events,
please visit our Event Calendar.



Free Publicity!

Upload your event to the Calendar and be seen by some 300 people a day!


Fill out the easy-to-use "Submit Your Event" form (in English or French). Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today

What's New




Welcome New Partner!

We are pleased to welcome Northern Axperts to the Sudbury Tourism Partnership. Northern Axperts is an axe-throwing lounge perfectly suited for thrill seekers looking for an adrenaline-fueled activity. Located at 63 Cedar (in Peddler’s Pub), it’s ideally situated for a night out on the town. Please join us in welcoming them and be sure to mention them to visitors looking for a unique northern activity!"



Cycle Tourism Development Workshop

Ontario By Bike will be hosting a Cycle Tourism Development Workshop in Sudbury to provide tourism businesses and other interested stakeholders with valuable tourism research and program information on Ontario's cycle tourism s


Date: May 30th between 9:00am to 11:00am
Location: Meeting Room #1 - Main Public Library on 74 Mackenzie Street, Sudbury, P3C 4X8

The workshop is open to all. Free of charge. Pre-registration is required.

After the workshop, Ontario By Bike staff will be available to work with businesses or organizations to further discuss the necessary steps required to become certified as a bicycle-friendly business. There is no cost associated with registering your business.

We encourage you to take advantage of this exciting marketing and product development opportunity.

To register and for more details visit or view the e-invitation below. If you have any questions, please call the Ontario By Bike Network 1-866-701-2774.


For more information on how to join the network and the certification criteria visit


Travel Media



TMAC- Get your story ideas in NOW!

Dana is attending the Travel Media Association of Canada 2017 Conference & Marketplace from May 24th-28th in Quebec City. She will be meeting with writers from all over Ontario and Canada. If you have a story hook that you would like to see published online, in a magazine or newspaper, make sure to send Dana an email soon! Think into the future too... Are you celebrating an anniversary? Will your event be offering something new next year? Have you renovated your property? 




Group Tour Marketing




This year we are working to develop a sales kit for both Tourism staff and Partners to understand and help sell experiences to Group Tour Operators. If you have a group friendly activity/offering that you would like included in this sales kit, please fill out the relevant template and return it to Natalie. The aim is to have the sales kit developed before the Ontario Motor Coach Association 2017 Conference and Marketplace taking place in Toronto November 5th-8th, 2017. Also, if you have any interest in attending the OMCA Marketplace this year, please let Dana know!


Word docs to be downloaded:

Template for Attractions 

Template for Restaurants



Meetings, Conventions & Sports



The Canada Games Council has just released their final report on the Greater Sudbury bid proposal for the 2021 Canada Summer Games. Over the coming weeks the Bid Committee will review the report and a formal debrief with the Canada Games Council is being planned.

Staff attended a networking event at Beanfield Centre in Toronto with approximately 150 meeting industry professionals from across Ontario.  Many face to face contacts were made at this 6th annual event as we continue to build and strengthen Greater Sudbury’s relationships with meeting industry professionals.

Bid Proposal


In a collaborative partnership with the Radisson Hotel Sudbury, as well as numerous other Sudbury Tourism partners, a bid was submitted for the 2018 Canadian Society of Professional Event Planners Annual Conference. CanSPEP are the National industry leaders in the meetings, conventions and tradeshow business contributing an average of over $60 million in revenue annually in the events industry. Hosting this influential group will not only demonstrate our hosting capabilities, but it will also create many future opportunities.






Summer Campaign is starting soon!


Our paid campaign for Summer is starting soon. Make sure you send us your event info, media releases, and pictures... and don't forget to tag us in your Social Media posts (@SudburyTourism).

When possible consider the following #hashtags and tourism organization handles in your posts as well to increase their reach! 


Tourism handles:

Facebook Name: Sudbury Tourism, Northeastern Ontario Tourism, Tourism Northern Ontario, Ontario Travel
Twitter: @SudburyTourism @NeOntario, @TourismNorthOnt, @OntarioTravel


Hashtags: #DiscoverSudbury, #WhyILoveSudbury, #DiscoverON, #WeLiveUpHere #Canada150 (for applicable events)

Finally, our HOT contesting season is approaching, so if you have tickets, rooms, swag etc. Share with Trisha soon!



Canada House Contest Winners


Tourism & Culture staff are working with partners including SNOLAB and Science North to welcome the Canada House Contest winners to Sudbury on May 17th and 18th. The visit, which includes an underground tour of SNOLAB facilities as well as a VIP tour of Science North and a paddling experience on Ramsey Lake, is part of their Ontario itinerary that was awarded as the prize during the collaborative Sudbury promotions for the New Eyes on the Universe exhibit featured at Canada House in London, UK, in July 2016. The effort was made possible with support from the GSDC, Ontario Tourism and Tourism Northern Ontario.



Arts & Culture



Ontario Comunity Hubs Summit


The Arts & Culture Business Development Officer was invited to present at the Ontario Community Hubs Summit held in Toronto on May 1st and 2nd.  There were over 500 attendees, including many Provincial Ministers and Premier Kathleen Wynne.  Staff presented alongside representatives from La Place des arts to highlight the process of the municipality supporting important community hubs with this being a selected case study.






Permit-Palooza was a great success, held as an open house for event organizers at Tom Davies Square on April 19th.  Twenty CGS departments, agencies and funders presented materials and resources to the over 75 attendees.  A follow up event intake process to facilitate interdepartmental collaboration has been introduced, and will require further development over the busy summer months ahead.




Cambrian Mural Group


Cambrian Mural Group and City Mayor and Council unveiled a new large scale mural hung in the Tom Davies Square Foyer.  Public art is a priority of the Cultural Plan and this piece showcases the region’s landscape as part of the national cultural fabric. 





Arts & Culture Grants Program


Recipients to the Arts & Culture Grants Program have been notified and staff is meeting individually with applicants to review feedback, funding details and discuss areas of partnership moving forward.  In total there were 42 applicants and 36 successful recipients for 2017.



Mayor's Celebration of the Arts


The annual Mayor’s Celebration of the Arts will take place at the Sudbury Theatre Centre (STC) on Wednesday May 17.  Awards will be presented in three categories: Emerging Artists – Mid-Career Artists – Exceptional Achievement.  Tickets are $50.00 and are available at the STC box office.




Industry News




Downtown Sudbury Art Crawl


Downtown Sudbury are partnering with Makers North on Saturday, June 3rd, from 11am - 4 pm. If you'd like to get involved, let them know by email as soon as possible to Click here for more information.  




Tourism Excellence North (TEN) is a tourism development program for Northern Ontario.


Check out Tourism Excellence North, Case Study Video Series:
Innovation: Differentiating Yourself 
Quality: Standing Out 
Using Technology: Online Booking Systems 

If you are interested in finding out more on how the TEN program can work for you, ask Dana or Meredith!




Starter Company Plus Program Launch


The Regional Business Centre is pleased to announce the launch of Starter Company Plus. The program will give local entrepreneurs a boost by providing them with guidance and funding for their business. For more information on the Starter Company PLUS program click here or contact the Regional Business Centre at 705-688-7582.






Tourism Partner Meetings


Click here for the planned 2017 meeting schedule.


The next monthly meeting is scheduled for June 8 at Dynamic Earth and will focus on Meeting, Convention attraction planning.


View previous 2017 meeting presentations:

Jan. 12, 2017

Feb. 9, 2017

Mar. 9, 2017

Apr. 13, 2017

May 11, 2017




April Labour 

Force Survey


The April Labour Force Survey was released recently. Greater Sudbury's unemployment rate dropped to 6.7% down from 8.6% in April 2016.
The number of people employed in our city decreased to 80,300 down from 81,300 in April last year. The participation rate is currently at 61.4%.
Ontario's unemployment rate dropped to 6.1% and Canada's unemployment rate increased slightly to 6.6%.


For more statistical information and summary updates, including Occupancy Rates 
View GSDC Dashboard >>





Industry Partner Web Links


Visit our Industry Partner page for links to statistical information for the tourism sector.  


Latest in:  Sudbury Profile 2014 CMA580


Click on the Toolkit hyperlink to find web "widgets" you can use when linking to




Have Information or Updates to Share?


If you have newsworthy items you would like us to share with Tourism Partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line. The Newsletter is typically distributed by the second Friday of each month.




Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  


Links are also available through our online Industry Partner page.



Five Categories to Choose From


Get some personal insights from folks in various tourism industry sectors.


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