Sudbury Tourism Partnership Newsletter   |  November 2017




In this month's newsletter...


Upcoming Events

Next Partner Meeting

What's New:

  2018 Partnership Opportunities

  Tourism Action Plan

Meetings, Conventions & Sports

Group Tour

  OMCA Marketplace

Arts & Culture

  Cultural Forum

  Cultural Action Committee










Industry News

  TNO Tourism Summit

Tourism Partner Meetings

Latest Labour Force Survey

Industry Partner Web Links


  TEN Case Studies

  Other Resources


Upcoming Events:



Oct 6-Nov 19 – Amazon Adventure 3D


Oct 20-Nov 19 – Mysteries of China 3D


Oct 7-Jan 7 –Genome: Unlocking Life's Code Special Exhibition 


Nov 10 – Mom & Me Evening Spa & Bonding Retreat


Nov 9-12 – Junction North International Documentary Film Festival


Nov 10-12 – Lo-Ellen Craft Show


Oct 28-Nov 26 – Horizon - a 360 Journey


Nov 11-12 – Christmas Craft Show 2017


Nov 11-12 – Sudbury Theatre Centre presents Jake's Gift


Oct 14-Dec 9 – Saturday Swing Dance


Nov 11 – Le Coeur en hiver


Nov 11 – An Evening Concert With Murray McLauchlan


Sept 19-Nov 28 – No Partner? No Problem! Nights at ARC


Nov 16 – Vintage Sale & Cocktail Party Fundraiser


Nov 17-Dec 13 – Makers North 1st Annual Square Foot Show


Nov 17 – 13th Annual Pet Save Gala Evening


Nov 17 – Science North presents NIGHTLIFE on the Rocks - Vino


Nov 17 – Beef n Bird presents Porketta Bingo


Nov 18 – 2017 Annual Curling Bonspiel


Nov 18 – Verdicchio’s presents XPLR: Kelly Lake Taste Tour



Nov 18 – Caruso Club presents Vive le vin!


Nov 18 – Once Upon A Christmas Craft Show - Capreol Arena


Nov 18 – Greater Sudbury Santa Claus Parade


Nov 21 – Science Cafés Genetic Testing: What's the risk of knowing too much about ourselves?


Nov 8-Dec 20 – Dog-Friendly Nature Exploration


Nov 22 – Employer Summit 2017


Nov 23 – Taphouse Northern Grill & Pub presents Beer 4 Breakfast


Nov 24-25 – Sudbury Theatre Centre presentsThe Nutcracker


Nov 25 – Science North presents Holiday Film Festival


Nov 29-30 – Honouring Missing and Murdered Indigenous Women and Girls Conference


Nov 29 – Canadian Pacific Holiday Train


Nov 30-Dec 3 – Sudbury Silver Stick Hockey Tournament


Dec 2 – 2017 St. Charles College Christmas Vendor Event


Dec 7-23 – A Christmas Story


Dec 9 – Indigenous Arts & Crafts Sale Plus More


Dec 10 – Countdown to Christmas 2017


July 13-Dec 14 – Greater Sudbury Public Library Monthly Open Mic Night


Dec 15 – Practically Hip Live at the Caruso Club




For a complete listing of events,
please visit our Event Calendar.



Free Publicity!

Upload your event to the Calendar and be seen by some 300 people a day!


Fill out the easy-to-use "Submit Your Event" form (in English or French). Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today






Next Monthly Partner Meeting


December 14th at 9:30 am at the Holiday Inn.  Topic: Marketing Plan Overview 2018





What's New



2018 Sudbury Tourism Marketing Partnership Opportunities



Did you know that the Visitor Guide has a combined circulation of 65,000? (45,000 Spring/Summer and 20,000 Fall/Winter)


If you haven't done so already, you have less than three weeks left to sign up for the Sudbury Tourism Partnership and reserve your featured listing in the Spring/Summer Visitor Guide. 


Deadline to sign up and be featured in the 2018 Spring/Summer edition of the Visitor Guide is November 30th, 2017.


Details of the 2018 partnership à la carte opportunities are outlined in the Partnership Brochure here.


To continue your commitment to the partnership for the calendar year 2018, please Sign Up online here. 






Tourism Action Plan


The new Tourism Benchmarking Team met on October 24th to review the process for developing a new Tourism Action Plan for Greater Sudbury that will advance the goals outlined in From the Ground Up. The team includes about 20 stakeholders from various sectors related to tourism, with participation by Greater Sudbury Development Corporation (GSDC) board members, Tourism Excellence North (TEN) and Northeastern Ontario Tourism.


The Benchmarking team is using the Community Tourism Assessment Index tools developed through the TEN program. This process will provide a framework for analysis of tourism assets, leadership and planning along with economic, environmental and social attributes that will help to establish a baseline of results indicating Greater Sudbury's readiness and capacity to support ongoing tourism development. Each action resulting from this assessment will address the need to strengthen the destination and/or build community support and engagement, and each will identify key performance indicators for ongoing measurement. The Tourism Action Plan will be implemented by Tourism staff, relevant partners and community stakeholders over the next three years. The Community Tourism Assessment Index will be used annually to measure progress and gauge success as the plan is implemented.

Save the Date!


The draft Tourism Action Plan will be presented for review in workshop format at the

2017 Tourism Forum, being held on Wednesday, November 29th, 2017.




Group Tour




OMCA – Ontario Motor Coach Association


Sudbury Tourism staff attended OMCA earlier this month. OMCA is one of the largest travel and tourism-related associations in Canada, and the hosts its annual Marketplace in order to provide promotional and networking opportunities for Group Tour and private sector bus operators, inter-city bus lines, charter and coach tour companies in Ontario.


This marketplace provides us with an excellent opportunity to leverage the Sudbury Tourism Partnership resources to expose Greater Sudbury and its tourism offerings and experiences to a national and international audience. Each group tour operator, in turn, has potential to reach thousands of prospective travelers and consumers interested in a visit to Greater Sudbury.



Arts & Culture





Cultural Action Committee Accepting Applications


The Greater Sudbury Development Corporation (GSDC) is seeking six citizens for appointment to the Cultural Action Committee.

The Cultural Action Plan, which accompanies the Greater Sudbury Cultural Plan, lays out specific actions within the four strategic directions of Creative Identity, Creative People, Creative Places and Creative Economy. It outlines potential initiatives, partners, resources and timelines to help realize the goals of the plan.

Cultural Action Committee members will work with the GSDC to provide an experienced resource for the implementation of the plan. Read more...


The deadline to apply is Monday, November 20, 2017, at 4 p.m.


Industry News





Registration is now open and can be completed through the Summit website, or the NOTS2017 app. Early bird pricing has ended and ticket prices are now $274. Visit their website to register online and/or download the app at






Congratulations!  Science North won the Top Indoor Attraction in the 2017 Ontario Tourism Awards of Excellenc last month and has since won the Top Attraction of the Year!!!





Tourism Excellence North (TEN)


TEN is a tourism development program for Northern Ontario.


Check out Tourism Excellence North Case Study Video Series:
Innovation: Differentiating Yourself 
Quality: Standing Out 
Using Technology: Online Booking Systems 

If you are interested in finding out more on how the TEN program can work for you, ask Dana or Meredith!








Tourism Partner Meetings


Click here for the planned 2017 meeting schedule.


The next monthly meeting is scheduled for November 9th at the Hampton Inn. Topic is Customer service - Front Line to FAMs.


View previous 2017 meeting presentations:

Jan. 12, 2017

Feb. 9, 2017

Mar. 9, 2017

Apr. 13, 2017

May 11, 2017

June 8, 2017

July 13, 2017

Sept. 14, 2017

Oct. 12, 2017

Nov. 9, 2017



The October Labour Force Survey


Greater Sudbury's unemployment rate sits at 6.1% which is down from 7.4% in October last year. The number of people of employed have decreased to 82,000 down from 83,500 in October 2016. The participation rate is at 62.2% which is down from 64.3% in the same period last year.


Ontario's unemployment dropped to 5.7% while the national rate remains unchanged at 6.2%.


For more statistical information and summary updates, including Occupancy Rates 
View GSDC Dashboard >>





Industry Partner Web Links


Visit our Industry Partner page for links to statistical information for the tourism sector.  


Latest in:  Sudbury Profile 2014 CMA580


Click on the Toolkit hyperlink to find web "widgets" you can use when linking to




Have Information or Updates to Share?


If you have newsworthy items you would like us to share with Tourism Partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line. The Newsletter is typically distributed by the second Friday of each month.




Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  


Links are also available through our online Industry Partner page.



Five Categories to Choose From


Get some personal insights from folks in various tourism industry sectors.


View >>