Sudbury Tourism Partnership Newsletter   |  November 2018




In This Month’s Newsletter…


  • Upcoming Events

    Did you know Sudbury Tourism posts OVER 200 EVENTS every month! 

  • What’s New

 - Staff Updates

 - Sudbury Tourism Receives the 2018 Tourism Northern Ontario Industry Leader Award

- It's the most wonderful time of the year! Check out our #HolidayGuideSudbury 

- Municipal Accommodation Tax Resources, Contact Information and the Tourism Development Committee (TDC).

- Deadline Approaches - Sign Up Today for the Sudbury Tourism Marketing Partnership Program!  

Indigenous Tourism Ontario (ITO)

- Submit Your Fall/Winter Offers & Promotions for Students, Visitors and Locals!


- Fall/Winter 2018-19 Visitor Guide Gets a Second Print Run!

- Tagging on Social Media  





  • Arts & Culture

- 2018 Cultural Forum *** TODAY - November 21, 2018 *** from 3:30 pm to 7:30 pm


SpaceFinder Sudbury is a FREE online directory of venues and creative spaces. Learn more!


  • Meetings, Conventions & Sport Tourism


    - Tourism Excellence North (TEN) Cycling Best Practice Mission

    - Northeastern Ontario Tourism - Annual General Meeting 

    - Ontario Motor Coach Association Marketplace


  • Industry News


- Uptown Community Action Network meeting was held discussing current activities and resource tools for local audiences

- Place Des Arts

- Large Projects Update: Learn more about what's happening with the City's Large Projects



Upcoming Events:


To upload an event, view by category, or see complete event details, visit




  • Sept. 23 - Dec. 31 -  Backyard Wilderness is now in IMAX at Science North

  • Oct. 27- Dec. 22 - Café-musique Rayside Balfour's Wingo Bingo at Cousin Vinny's Restaurant & Bar (Chelmsford)

  • Nov. 2 - Nov. 25 - The LEGO Batman Movie in IMAX at Science North

  • Nov. 3 - Nov. 28  - Dyes And Design By Ann Suzuki at Artists On Elgin

  • Nov. 3 - Dec. -  Sudbury Winter Market  - Saturdays at the Southridge Mall

  • Nov. 3 - Nov. 30 -  Robert Pigeon, November 2018 Artist-in-Residence  at One Sky

  • Nov. 6 - Feb. 26 -  Trivia Night - Every Tuesday at La Fromagerie 

  • Nov. 15 - Nov. 24 - The Adam's Family (A New Musical Comedy) at Theatre Cambrian

  • Nov. 21 - Souffler la veilleuse (Getting to Room Temperature) at  Le Théâtre du Nouvel-Ontario

  • Nov. 21 - Vegan Mystery Dinner at La Fromagerie

  • Nov. 21 - AI 101 - Learn about Artificial Intelligence, how they are developed as powerful tools to revolutionize business at NORCAT

  • Nov. 22 - Sudbury 5 Basket Ball -  (First game) Sudbury Five VS. London Lightning

  • Nov. 23 - Full Moon Hike: Rainbow Routes Associations' 20th Year Celebration at Bio Ski Cottage

  • Nov. 23 - YUK YUK'S COMEDY NIGHT IN SUDBURY at Overtime Bar and Grill

  • Nov. 24 - Downtown Sudbury Art Crawl (November)  in Downtown Sudbury

  • Nov. 24 - Belts Up and Tin Type Portraits by David Wiewel  at One Sky

  • Nov. 24 - Makers North: Handmade Holiday Market at the McEwen School of Architecture 



NEVER miss another Craft Show in Sudbury.
Check out Sudbury Tourism's Craft Show Round Up


  • Nov. 24 - Ouverture du Nouveau Louvre at Galerie du Nouvel-Ontario

  • Nov. 25 - Festival of Lights Launch at Science North

  • Nov. 25 - Tin Type Portraits by David Wiewel at One Sky

  • Nov. 27 -  Sudbury Job Fair - November 27, 2018 at the Lexington Hotel

  • Nov. 27 -  Social Selling Workshop at NORCAT

  • Nov. 27 - Hand Knitting a Lap-Gan at DIY Craftery & Lounge

  • Nov. 28 - Dyes And Design By Ann Suzuki at  Artists On Elgin

  • Nov. 29 - CIRQUE MUSICA HOLIDAY presents Wonderland at Sudbury Community Arena

  • Nov. 29 - Dec. 1 - No Snow For Christmas at Theatre Cambrian – 40 Eyre Street Sudbury

  • Nov. 30 - 15th Annual 12 BARZ of Christmas - Sudbury at Various Locations

  • Nov. 30 - CP Holiday Train with Terri Clark, Kelly Prescott & Sierra Noble at Via Rail Canada on Elgin Street

  • Dec. 1 - Sudbury Symphony Orchestra Holiday Family Matinée at Fraser Auditorium 

  • Dec. 1 - A Classic Noël - Sudbury Symphony Orchestra at Fraser Auditorium

  • Dec. 1 - Dec. 31 - Amy Listmayer, December 2018 Artist-in-Residence at One Sky

  • Dec. 6 - YES Theatre Orchestra's The Sound of Music at Glad Tidings Church

  • Dec. 7 - Science Social - Murder Under the Mistletoe (19+) at Science North

  • Dec. 8 - Capreol Santa Claus Parade, Tree Lighting & Candle Walk beginning at Northern Ontario Railway Museum on Bloor Street, Capreol

  • Dec.14 - Northern Lights Festival Boréal and Jazz Sudbury's Sultans of String Christmas Caravan at Collège Boréal Concert Hall


Your one-stop resource for all of the BEST
#ThingstoDoinSudbury this season!




For a complete listing of events,
please visit our Event Calendar.



Free Publicity!

Upload your event to the Calendar and be seen by some 300 people a day!


Fill out the easy-to-use "Submit Your Event" form (in English or French). Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today





Get ready and have fun this holiday season with our #HolidayGuideSudbury. Go shopping, see Santa, take in some lights, a craft show, live performances and many other family fun holiday events and festivities in Greater Sudbury >>> 

Help us amplify the Sudbury tourism experience by using our #HolidayGuideSudbury as a resource tool for your patrons, family and friends for all of the BEST #ThingstoDoinSudbury. It’s never been a better time to #DiscoverSudbury. Visit today! 










Next Monthly Partner Meeting


SAVE THE DATE:  Thursday, December 13th, 2018 at 9:30 AM

Stay Tuned for Topic and Location Details.




Contact Johanna at or call 705-674-4455 ext 4606.






What's New



Staff Updates


  • Meredith Armstrong, Acting Director of Economic Development
  • Dana Jennings, Acting Manager
  • Shawna Cole, Acting Business Development Officer
  • Trisha Lavigne, Technical Coordinator- Partnership Coordinator
  • Johanna Gatien, Technical Coordinator - Event Support
  • Kirha Zimany, Web Communication & Office Assistant





Sudbury Tourism Receives the 2018 Tourism Northern Ontario Industry Leader Award 


Sudbury Tourism received the 2018 Tourism Northern Ontario Industry Leader Award in the category of Workforce Development and Training. The award was in recognition of developing and hosting a series of Customer Service FAM (familiarization) Tours in 2018 designed to educate tourism partners’ front-line staff. The goal of each tour was to showcase attractions, local establishments, new businesses and “hidden gems” throughout Greater Sudbury. By sharing their experiences and recommending all of the best #ThingstoDoinSudbury to colleagues, guests, customers, friends and family, FAM Tours essentially transform attendees into a new wave of tourism ambassadors. 





Municipal Accommodation Tax (MAT)

As part of the 2017 Provincial Budget, the Province of Ontario granted municipalities the authority to implement a tax on short-term accommodations.  At its meeting of February 6, 2018, Greater Sudbury Council directed staff to proceed with the development of a 4% Municipal Accommodation Tax.
The 4% fee will be applied to accommodations of less than 30 consecutive days and includes accommodations at hotels, motels, motor hotels, lodges, inns, resorts, bed and breakfasts, or other establishment providing lodging including those sold through online platforms.

Half of the net revenue will be used to promote and grow the tourism industry in Greater Sudbury through The City of Greater Sudbury's Community Development Corporation (operating as the GSDC) and its Tourism Development Committee. For more information and resources visit  


Tourism Development Committee (TDC)  

The Tourism Development Committee currently consists of two GSDC board members and 5 industry representatives. The primary objective for the investment of the net proceeds of the MAT funds is to increase hotel occupancy rates and bring more visitors to the city.

The Tourism Development Committee will be leading the development of a five-year Tourism Development Strategy and an annual work plan which identifies areas of priority and targets for investments.





Have You Signed up Yet?  Deadline is Fast Approaching!


Join the Sudbury Tourism Marketing Partnership Program


Sign Up Today >>>


Take advantage of additional visibility, networking and the growing tourism market in Greater Sudbury.  It’s time to start thinking about signing up for our 2019 Sudbury Tourism Marketing Partnership Program!

What is it? The Sudbury Tourism Marketing Partnership Program allows you to leverage and amplify your marketing dollars while becoming a part of a $500,000+ annual marketing program.  

How much does it cost? Become a Sudbury Tourism Partner for an entire year for only $150 + HST!  You can choose to participate in any additional programs available “à la carte” that you wish to take advantage of.  See complete details and available opportunities in the  Sudbury Tourism Marketing Partnership Program Brochure.

Sign up today or learn more.  Visit or contact Trisha Lavigne at  or call 705-674-4455 ext 4667 






Become a Member of Indigenous Tourism Ontario (ITO)


Any person or organization that has an interest in advancing Indigenous tourism in Ontario to become a member of Indigenous Tourism Ontario (ITO). Members have the opportunity to participate in ITO marketing, sales, and business development programs. Members who are ready to host visitors and no less than 51% Indigenous-owned will also have the option to be listed on ITO’s website and may be featured on the Ontario Indigenous Moments if you meet the criteria. 



To celebrate the launch of ITO, we are providing a complimentary membership until the end of the year to anyone that registers from now until December 31, 2018. January 1st, 2019 membership fees will begin.  Sign up or learn more >>> 


Do you Have Upcoming Offers & Promotions this Fall/Winter?


Sudbury will be filled with students and their families, tourists and locals searching for creative ways to stretch their dollars. If you have any upcoming or existing promotions to share, visit our OFFERS page. Included are the featured Anyday Getaway package promotion, our partner Visitor Guide coupons, as well as other submitted promotions. Promotions can be uploaded by Partners and non-partners via on-line form.

If you have any incentives such as 2 for 1's, % OFF discounts, SAVE on certain weekday(s), all you can eat nights, etc., please add them by clicking the Submit Your Promotion button at the bottom of the page and/or send them to us  at, and/or tag us in your offer on social media @sudburytourism. 


Share and Share Alike – Tagging on Social Media


As a Sudbury Tourism Partner, we make every effort to find, post and share available content whenever possible on our Events Calendar, Offers Page and/or within our social media channels. We remind all of our partners to submit or tag @sudburytourism for all upcoming events, announcements, promotions and offerings you may have that are relevant or open to the general public – By tagging us on social media, we receive real-time notifications allowing us to find, add, and/or promote them more efficiently. To submit content or to answer any questions about tagging, please contact




Fall / Winter Visitor Guide 2018/19 Gets a Second Print Run!

The 2018-19 Fall / Winter Visitor Guides are continuing to be distributed throughout the city. With an initial print run of 20,000 copies, a second print run of 5,000 copies was ordered to fill 2018/19's increased demand. There were over 18,000 guides distributed between the last week of August until November 15th, 2018 alone.

Distribution of the guides include 20+ rack locations throughout the city, post-secondary institutions, numerous tourist information outlets across Ontario, to local event organizers for out-of-town participants, to trade shows and conferences outside of the community, and by request via e-mail and phone. We encourage front-line staff to refer to or use our Visitor Guide as a resource tool as well as our website and events calendar for all the best #ThingstoDoinSudbury. 


Located at the bottom of our Homepage, the Visitor Guide can also be downloaded or viewed online at 

If you’d like to request Visitor Guides or require us to fill a depleted rack at your location contact:  





TV Monitor Sudbury Tourism Slides Available

Sudbury Tourism is providing digital slides with visitor information for display at the Greater Sudbury Airport. The slides are updated weekly at the airport, but can be updated on a monthly basis. These engaging image slides are easily uploaded to smart TVs or monitors that are compatible for main lobbies, restaurants or gathering places.

For more information or to subscribe contact Shawna Cole by email at or by phone at 705-674-4455 ext. 4626. 







Meetings, Conventions & Sport Tourism






Tourism Excellence North (TEN) Cycling Best Practice Mission


Sudbury Tourism staff participated in the Tourism Excellence North (TEN) Cycling Best Practice Mission in Quebec, October 10-12. The mission featured regional and community based best practices related to cycling infrastructure, way-finding, marketing and promotions. With the Ontario Cycle Tourism Strategy, TNO support for cycle tourism product development, local investment in infrastructure, and the interest from our local clubs, there is more to come in making Sudbury a cycle-friendly destination.

Tourism staff are working with the Transportation Department to determine joint projects to move cycling/cycle tourism forward. For information on making your business more cycling friendly, check out Ontario By Bike's certification program or contact 




Northeastern Ontario Tourism Held its Annual General Meeting 

Northeastern Ontario Tourism held its Annual General  Meeting in Temagami earlier this month, with an engaged crowd of about 40 tourism stakeholders in attendance to hear from a diverse line-up of speakers. Temagami Shores owners Mark and Stephanie Wagner recounted their experience during the forest fires this summer, and expressed their appreciation for NeONT's targeted social media and marketing efforts to let travellers know the area was still "open for business".

For more information on Northeastern Ontario Tourism and their work in RTO13A please visit  












Ontario Motor Coach Association Marketplace
November 10 – 12   |  Windsor, ON

Sudbury Tourism Staff participation:

  • 30 out of 35 confirmed appointments with 2/3 of the appointments being requested appointments by Tour Operators working with the Students, Mixed Adult and Senior markets
  • Goal: to extend stays of existing group tour business and inspire new group tour business
  • Working with Killarney, promoting a loop itinerary between Killarney, Sudbury and Manitoulin Island

Do you have an offering for groups of 20-50 people that we need to know about?
Contact Dana Jennings at or Shawna Cole at





Other Meetings, Convention & Sport Activities Include:


Marketplace:  Sport Events Congress 2019, March 19-21, 2019, Westin Ottawa Hotel


Events Confirmed:

  • 2018 ESSO Cup, 11th edition of Canada’s National Female Midget Championship features 19 games from April 21-27, 2019
  • FONOM/MMA Northeastern Municipal Conference, May 8-10, 2019, Holiday Inn


Events Pending:

  • Northeastern Ontario Recreation Association (NeORA) Educational Forum
  • Association of Francophone Municipalities (AFMO) TBD




Arts & Culture




The Cultural Forum serves as an opportunity to gather City staff, other government representatives, not-for-profit organizations, artists and community members to discuss successes and challenges in arts and culture over the past year.  


The 2018 Cultural Forum is being held *** THIS AFTERNOON - Wednesday, November 21st *** from 3:30 PM – 7:00 pm at St. Andrew’s Place – 111 Larch Street, Sudbury. Click here for more information.




SpaceFinder Sudbury is Taking Venue Listings!




About SpaceFinder Sudbury!


SpaceFinder Sudbury is a FREE online directory of venues and creative spaces in the community available to rent. This tool connects renters looking for creative space and spaces looking to promote their rentals, including spaces such as art galleries, cafes, yoga studios, faith-based spaces, theatres, dance studios and others that rent their space for creative uses.

Listing your space on SpaceFinder gives your space exposure to new audiences AND more revenue potential. SpaceFinder Sudbury helps venues and renters with easy-to-use features:

  • Free for venues to list and renters to search
  • Over 150 search criteria
  • Free listing features, including calendar integration and online booking requests
  • Free help desk assistance

Check out these handy links!

If you have any questions or require assistance with your listing, please contact Eilidh Fisher at or 519.880.3670 ext. 101.





Industry News



Sudbury Tourism & Culture - Tools for Raising Awareness of Greater Sudbury as a Tourism Destination


Dana Jennings and Trisha Lavigne were pleased to meet with members of the Uptown Community Action Network on October 17th. The topic of discussion was how we might collaborate on raising awareness of existing resources, including an event calendar, in order to further their goal of informing the community on the great things you can do in Greater Sudbury.

The presentation covered our existing FREE resource tools which included our Offers and Promotions page as well as our existing Events Calendar, new blog portal, current activities and statistics. >>> View presentation 


Over the next several months we will continue to transition over to a new web address that will replace entirely with, as we hope this will hold more appeal for a local audience of Sudburians who otherwise don't access a tourism site for information or upcoming events (many of whom may also be entertaining their friends and family here in the community). This approach will also be aligning with other tourism destination messaging across Ontario and beyond, hopefully enticing more people to #DiscoverSudbury. For more information contact






Phase One began a few weeks ago resulting in the closure of the municipal parking lot, corner of Elgin and Larch Streets. Phase One is expected to include site preparation which is to be completed this year, with Phase Two of the project, including building construction, beginning in the Spring and continuing through 2020. The City of Greater Sudbury is continuing​ to work with the Downtown Sudbury BIA on various options to address the loss parking and updates will be provided as details become available.

For more information contact:

The City of Greater Sudbury - Meredith Armstrong at
Places des Arts - Marie-Eve Pepin at  or call 705.919.0929

For 'Frequently Asked Questions'  and Updated Parking Map visit: 







Large Projects Update:

Want to learn more about what's happening with the City's Large Projects? At each Council meeting, the project team presents a status update on the Kingsway Entertainment District and Arena/Event Centre, The Junction, and Place des Arts. If you want to catch up on what was presented, you can find everything you ever wanted to know about the projects, including profiles, updates, and timelines, on the Large Projects page. Read more >>>



Have Questions? We Have Answers! 

The City of Greater Sudbury has launched a website to connect you with information about your city and engagement opportunities on the things that matter most to you! Ask questions and help make Greater Sudbury a better place to live, work and play  at:

Over to you, Greater Sudbury >>>













Tourism Partner Meetings




Click here for the planned 2018 meeting schedule.


The next monthly meeting is scheduled for December 13th at the Hampton Inn. Topic is Marketing Plan Overview


View previous
meeting presentations:

June 8, 2017

July 13, 2017

Sept. 14, 2017

Oct. 12, 2017

Nov. 9, 2017

Dec. 17, 2017

Jan. 11, 2018

Feb. 8, 2018 FAM Tour

Mar. 8, 2018

Apr. 12, 2018
June 14, 2018

July 12, 2018

November 8, 2018



Greater Sudbury Economic Bulletin


The Greater Sudbury Economic Bulletin provides a bi-monthly snapshot of the greater city’s economy. It contains seasonally adjusted labour market information, data on GDP, real estate activity, retail sales and building permits.  



Greater Sudbury Economic Bulletin  >>
















Industry Partner Web Links


Visit our Industry Partner page for links to statistical information for the tourism sector.  


Latest in:  Sudbury Profile 2014 CMA580


Click on the Toolkit hyperlink to find web "widgets" you can use when linking to

Event Calendar Submissions > Submit your event today!


NEW!!! OFFERS Page, Coupons and Partner Promotions. Submit your promotion here - It's FREE.




Have Information or Updates to Share?


If you have newsworthy items you would like us to share with Tourism Partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line. The Newsletter is typically distributed by the second Friday of each month.




Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  


Links are also available through our online Industry Partner page.



Five Categories to Choose From


Get some personal insights from folks in various tourism industry sectors.


View >>