Sudbury Tourism


Sudbury Tourism Partnership Newsletter
November 2015

The tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  It is now available for you, our partners, to add to your own sites with a reciprocal link to Simply email us at  with "Tourism Brand" in the subject line.

If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with "Newsletter" in the subject line.

Upcoming November and December Events in Sudbury

Check out the Event Calendar at
  • Light Up the Night, November 27th to January 7th
  • Sudbury Theatre Centre:  A Christmas Carol, November 27th to December 16th
  • Lively Christmas Craft & Vendor Show, November 28th
  • Sudbury Symphony Holiday Spectacular, November 28th
  • Theatre Cambrian's Dinner Theatre:  Home is Where Your Clothes Are, December 4th to 12th
Remember to submit your events online here.

It's Time to Renew Your Membership for 2016!

Everyone will by now have received the 2016 Sudbury Tourism Partnership agreement package sent out originally on October 23, 2015. Read more

Deadline to submit the completed agreement form (and be featured) is November 30, 2015.

Key Industry Statistics

Occupancy Rates

According to the PKF National Market Report on Trends in the Canadian Hotel Industry, the total number of hotel rooms for Sudbury is 1,606 rooms. The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

  Occupancy Occupancy
Year Over Year
Point Change
Sudbury-Sept. – 2015 84.2% +11.2 $117.89 $  99.32
Sudbury-Sept. – 2014 73.0%   $110.52 $ 80.69
Ontario - Sept. – 2015 78.9% +4.3 $141.62 $105.62
Ontario - Sept. – 2014 74.6%   $136.76 $107.66


GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here.


Gated Admissions

Below are the latest available gated admissions for Science North and Dynamic Earth:

Below are the latest available attendance numbers year over year, for the Northern Ontario Railroad Museum & Heritage Centre (NORMHC):
Northern Ontario Railroad Museum & Heritage Centre (NORMHC)
2012 6,278
2013 9,083
2014 10,554
2015 (to end of October) 9,596

NOTE:  If you have your own attendance numbers to share, please send them to with "Gated Admissions" in the subject line.

Brochure Rack Program Stats

The following charts illustrate the popular rack locations for the bilingual 2015 Visitor Guides (Spring/Summer and Fall/Winter), as well as the Top 10 Partner Brochures for 2015:

Ask Us!
Wondering how your brochure is doing?  We track the distribution so please contact us anytime and we'll let you know.

Industry & Destination Development

1. On November 3rd and 4th, the Ontario Tourism Marketing Partnership's Northern Committee meeting was held in Sudbury. 

Read More

2. On November 6th, Sudbury Tourism welcomed back to Sudbury, the Amazing Race Canada 2015 runners-up, Nick and Matt and Brent and Sean.  The racers graciously agreed to both participate in a community Meet & Greet on November 7th and a wrestling match fundraiser at LoEllen Secondary School on November 8th.  

Read more

3.  Sudbury Tourism is still running a contest on social media to "WIN your own customized AMAZING RACE CANADA Sudbury experience!"  The contest is being promoted online and will run until November 30th at which time the winner will be announced and will start planning their prize trip for 2016.

4. The Sudbury Tourism and Cultural Forums took place on November 12th. Over 80 people participated in the full day’s events. The morning Tourism Forum hosted 40 participants where updates on the current strategies launched in 2015 were presented and

Read more 

5. Staff attended the 2015 Tourism Industry Association of Ontario Conference in Toronto from November 8th-10th and the 2015 Northern Ontario Tourism Summit in Sault Ste. Marier from November 16th to 19th. 

Read more


Meetings, Conventions & Sport Tourism

Naturallia 2015

Business-to-business matchmaking forum Naturallia 2015 was successfully hosted in Sudbury November 11th-13th at the Holiday Inn. Hosting partners included RDEE Ontario, College Boreal, the City of Greater Sudbury, the Northern Centre for Advanced Technology (NORCAT), the Centre of Excellence in Mining Innovation (CEMI), the Sudbury Area Mining Supply and Service Association (SAMSSA), and FedNor. 

Read more 


Leisure & Packaging

Sudbury Tourism ran a Halloween marketing campaign over the month of October. The campaign was digital and directed everyone to a Halloween page on where

Read more



Attention Copper Partners
:Plan a Weekend with Santa

Christmas packaging is coming soon. Let us know if you have any Santa-riffic specials that could be incorporated into the fall and winter promotions! Contact for more information.

Group Tour

Staff attended the Ontario Motorcoach Association Conference in London November 15th-18th. Sudbury tourism participated in 28 one-on-one appointments with tour operators and tourism industry suppliers from across North America.  

Read more


Arts & Cultural Scene

1. The second annual Cultural Forum was held the afternoon of November 12th, drawing nearly 60 attendees. The forum included a keynote presentation on public art, updates on the Cultural Plan goals and results and an open discussion on upcoming priorities.

Read more


Industry News

  • Festivals & Events Ontario - Deadline to submit your event to be included in the next issue of Festivals & Events Ontario Guide is December 11, 2015.  For more information contact or visit to log in or create an account.


An Oldie but Still a Goodie:

Amazing Race Canada Web Banners Available for Your Website
We have been hearing good reports on the impact of The Amazing Race Canada already, including quite a few hotel bookings and anecdotal information from Science North as well.  As proud Sudbury Tourism Partners, we have designed web banners that we encourage you to post on your websites. If you could link it to to our site we will help continue to share the story to the masses!  Please contact us to find out more and obtain the files and link.
If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our package system!