Industry & Destination Development
Rebuild, Recharge, Rejuvenate!
Our 2015 Partnership Agreement package is currently under development and 98% complete. This will be emailed out to our partners in the very near future, under separate cover.
Sudbury Tourism is coming to the end of its' current long term tourism strategy; Destination 2015. As we ramp up the development of our new road map for the next five years we have engaged Judy Rogers from Research Resolutions to complete a report that will focus on the state of the current tourism market, trends, and opportunities that might increase the number of tourists and in turn generate greater economic benefit for the city. We are very pleased to have her continue work she did for us following the Premier Ranked Tourism Destination (PRTD) report in 2006. Judy also has extensive experience with northern Ontario and has recently completed a number of reports for Tourism Northern Ontario on visitation and market characteristics.
Brochure Rack Program
Tourism staff have updated all display headers on our visitor information brochure racks in the community with the new Tourism branding, a current contact phone number and an added message "Meet our Sudbury Tourism Partners".
The updated messaging identifies the rack’s purpose more clearly to the public as a Visitor Information source specifically for Sudbury Tourism partner brochures, and is also expected to serve as a potential partner recruitment tactic as well as a deterrent to businesses from placing their own brochures on these racks, without contacting the tourism office first.
Digital Touch Screen Kiosks Statistics
The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:
Year Over Year
For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here
Below are the latest available gated admissions for Science North and Dynamic Earth:
Meetings, Conventions & Sport Tourism
Tourism Staff, working with the City Leisure Services, Communications, and Parking Departments provided extensive support to the Rogers Hometown Hockey event. Logistical support was provided in addition to marketing, volunteers, Sudbury footage, local connections, and shuttle services. Tourism Staff was also on-site to film and take photos at the event, and permission was secured to use footage shot by the Rogers production team. Feedback regarding the Rogers Hometown Hockey event was highly positive, with the event organizer indicating it was the most attended event thus far. More details regarding attendance and statistics will be provided to staff by the event organizer in the upcoming weeks.
Over 150 consumer surveys were collected at the end of the 2014 Market season (October 26th). Early results show: 67% of respondents had heard of The Market by word of mouth. When asked “What brings you downtown?” 72% of respondents cited it was The Market. Local fresh produce was mentioned as the most liked item at the Market at 93%. Twenty-five vendor exit surveys have been completed as of Friday, December 5th.
Arts & Culture
The Greater Sudbury Development Corporation (GSDC) is seeking 12 volunteers to evaluate applications and recommend funding allocations for two municipal grant programs that support the local arts and culture community. Nominations to the Arts & Culture Grant Juries are being accepted until December 15th. To date four citizens have submitted applications and twelve jurors are needed in total.
Nine organizations submitted expressions of interest to be considered for multi-year funding through the Arts & Culture Grant Program in 2015. These are pending review.
The Cultural Plan Steering Committee continues to meet monthly. A draft action plan will be presented in December, with a full draft plan expected to be ready early in the new year.
Hundreds of families, music and art lovers attended the We Live Up Here Volume 2 photo book launch at The Grand downtown on December 5th, complete with interactive art exhibits and a peanut butter and jelly sandwich bar. They announced a new music and urban art festival, “Upfest” to take place in summer 2015.
Makers’ Market showcased 15 local artisans during its 3rd edition craft sale on December 7th. This year it took place in Cambrian College’s Open Studio downtown.
Cultural Industries Ontario North (CION) launched a new website (www.cionorth.ca) to highlight the music and film industries across the region, including Timmins, Thunder Bay, North Bay, Sault Ste. Marie and Sudbury. CION received support through the Greater Sudbury Development Corporation and is reintroducing programs that were formerly run under Music & Film in Motion.
Our Christmas Message to You
There is no time more fitting to say "Thank You" and to wish you a Happy Holiday Season and a New Year of health, happiness and prosperity. - Management and Staff at Sudbury Tourism