Sudbury Tourism

Sudbury Tourism Partnership Newsletter
December 2014

The tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  It is now available for you, our partners, to add to your own sites with a reciprocal link to Simply email us at  with "Tourism Brand" in the subject line.
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with "Newsletter" in the subject line.

Industry & Destination Development

Rebuild, Recharge, Rejuvenate!

Our 2015 Partnership Agreement package is currently under development and 98% complete.  This will be emailed out to our partners in the very near future, under separate cover.

Sudbury Tourism is coming to the end of its' current long term tourism strategy; Destination 2015. As we ramp up the development of our new road map for the next five years we have engaged Judy Rogers from Research Resolutions to complete a report that will focus on the state of the current tourism market, trends, and opportunities that might increase the number of tourists and in turn generate greater economic benefit for the city. We are very pleased to have her continue work she did for us following the Premier Ranked Tourism Destination (PRTD) report in 2006.  Judy also has extensive experience with northern Ontario and has recently completed a number of reports for Tourism Northern Ontario on visitation and market characteristics.

Brochure Rack Program
Tourism staff have updated all display headers on our visitor information brochure racks in the community with the new Tourism branding, a current contact phone number and an added message "Meet our Sudbury Tourism Partners".   Meet our Sudbury Tourism PartnersThe updated messaging identifies the rack’s purpose more clearly to the public as a Visitor Information source specifically for Sudbury Tourism partner brochures, and is also expected to serve as a potential partner recruitment tactic as well as a deterrent to businesses from placing their own brochures on these racks, without contacting the tourism office first.

Digital Touch Screen Kiosks Statistics


Occupancy Rates
The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

  Occupancy Occupancy
Year Over Year
Point Change
September-2014 73.0% 5.1 $110.56 $ 80.66
September-2013 67.9%   $112.34 $ 76.28
Ontario-September 2014 74.6% 3.5 $140.81 $105.00
Ontario-September 2013 71.1%   $134.96 $ 95.97


GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here.

Gated Admissions

Below are the latest available gated admissions for Science North and Dynamic Earth:





Meetings, Conventions & Sport Tourism

Tourism Staff, working with the City Leisure Services, Communications, and Parking Departments provided extensive support to the Rogers Hometown Hockey event. Logistical support was provided in addition to marketing, volunteers, Sudbury footage, local connections, and shuttle services. Tourism Staff was also on-site to film and take photos at the event, and permission was secured to use footage shot by the Rogers production team.  Feedback regarding the Rogers Hometown Hockey event was highly positive, with the event organizer indicating it was the most attended event thus far. More details regarding attendance and statistics will be provided to staff by the event organizer in the upcoming weeks.

The Market

Over 150 consumer surveys were collected at the end of the 2014 Market season (October 26th). Early results show: 67% of respondents had heard of The Market by word of mouth. When asked “What brings you downtown?” 72% of respondents cited it was The Market. Local fresh produce was mentioned as the most liked item at the Market at 93%. Twenty-five vendor exit surveys have been completed as of Friday, December 5th. 

Arts & Culture

The Greater Sudbury Development Corporation (GSDC) is seeking 12 volunteers to evaluate applications and recommend funding allocations for two municipal grant programs that support the local arts and culture community.  Nominations to the Arts & Culture Grant Juries are being accepted until December 15th.  To date four citizens have submitted applications and twelve jurors are needed in total.  
Nine organizations submitted expressions of interest to be considered for multi-year funding through the Arts & Culture Grant Program in 2015.  These are pending review.
The Cultural Plan Steering Committee continues to meet monthly.  A draft action plan will be presented in December, with a full draft plan expected to be ready early in the new year.
Hundreds of families, music and art lovers attended the We Live Up Here Volume 2 photo book launch at The Grand downtown on December 5th, complete with interactive art exhibits and a peanut butter and jelly sandwich bar.  They announced a new music and urban art festival, “Upfest” to take place in summer 2015.
Makers’ Market showcased 15 local artisans during its 3rd edition craft sale on December 7th.  This year it took place in Cambrian College’s Open Studio downtown.
Cultural Industries Ontario North (CION) launched a new website ( to highlight the music and film industries across the region, including Timmins, Thunder Bay, North Bay, Sault Ste. Marie and Sudbury.  CION received support through the Greater Sudbury Development Corporation and is reintroducing programs that were formerly run under Music & Film in Motion.

Our Christmas Message to You

There is no time more fitting to say "Thank You" and to wish you a Happy Holiday Season and a New Year of health, happiness and prosperity. - Management and Staff at Sudbury Tourism


If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Add your event information to the Sudbury Discoveries monthly Events List by emailing with "Sudbury Discoveries" in the subject line.

Submit your new event online to be included in our web Events Calendar.

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our system!