Sudbury Tourism Partnership Newsletter


April 2016


Upcoming Events in Sudbury

  • New Special Exhibition at Science North, Imaginate, February 6 - May 1
  • Northern Open 2016, PSA (squash) 10 K event, April 18-23
  • Concert in TimeApril 23, 24 and 30
  • Hedley - Hello World Tour, April 24
  • Sudbury Theatre Centre presents "For Life", April 28 - May 14
  • IMPACT! Sustainability Champions Training, April 29
  • Al Purdy Was Here Film Screening, April 30
  • Reading Town Sudbury Ville Lecture 2016, April 30 - May 8
  • Macalla - An Echo Of the Past...A Vision For The Future, May 2-3
  • Le Salon du livre du Grand Sudbury,  May 4-7
  • Theatre Cambrian presents Mary Poppins, May 5-23
  • SudburyROCKS!!! Race, Run, or Walk for Diabetes, May 8
  • Miss North Ontario Regional Canada Pageant, May 12-14




Remember to submit your events online.




Meetings, Conventions & Sport Tourism


In the January to December 2015 period, City of Greater Sudbury supported 56 events through the Event Support Program with a combined $99,063 in funding. These events attracted an estimated 59,551 out-of-town participants, delegates and spectators to Sudbury resulting in local spending of approximately $10,898,000 during this time period.


In the first quarter of 2016, the City of Greater Sudbury supported seven events (taking place in the 1st quarter) through the Event Support Program with a combined $10,500 in funding. These events attracted an estimated 3,534 non-local participants, delegates and spectators to Sudbury, resulting in local spending of an estimated $6,470 during this time period.




Regional Partnerships



Sudbury Tourism, in partnership with Northeastern Ontario Tourism, participated in an Ontario Tourism Sales Mission to Quebec. Our participation provided Sudbury Tourism with the opportunity to maintain and grow key relationships with Group Tour operators in Quebec and other tourism industry colleagues, thus helping to raise the profile of both Northeastern Ontario and Sudbury within this sector. Participation in the mission also assists efforts to ensure awareness and connection with our tourism colleagues within the province.




Bid Proposals


As part of the bid evaluation process regarding the recent Bid Opportunity launched by the Canada Games Council for the 2021 Canada Summer Games, staff coordinated a meeting on Friday, April 1st to determine the level of community interest amongst Summer Games-related sports groups, community organizations, tourism partners and other stakeholders in bringing this event to Greater Sudbury. With 29 people in attendance, the meeting was very positive, and stakeholders were in agreement that the City should move forward in exploring this bid opportunity.



TAP Resources notified Sudbury Tourism on April 8th, 2016 that Sudbury's Bid package for the Little NHL was very well received and much appreciated by the tournament organizers. The next part of the bid process will have TAP Resources representative, Ms. Tuesday Johnson-MacDonald, travelling to Sudbury Friday, April 29th to Saturday, April 30th to conduct site visits of the arenas and hotels who were part of the bid. This is very promising for Sudbury and we will continue to provide updates on the results of the process as they are available.



Sudbury Tourism hosted Suzanne Hoehner from Jonview Canada Inc. (one of the largest travel trade companies in Canada) to lead a session for tourism partners who have an interest in developing their group tour and international travel potential. We were also joined by Gaby Kotz, Marketing & Trade Consultant (Europe) from Ontario Tourism Marketing Partnership Corporation (OTMPC). This session gave partners the opportunity to learn about the market potential, how offerings are packaged and sold from the suppliers to passengers, and what the expectations are when operating in this market.


Key Industry Statistics


Occupancy Rates


According to the CBRE National Market Report (formerly PKF) on Trends in the Canadian Hotel Industry, the total number of hotel rooms for Sudbury is 1,606 rooms.  The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:






Year Over Year

Point Change





Sudbury - Feb. - 2016    

59.9% +2.1 $113.23 $67.86

Sudbury - Feb. - 2015

57.7%   $117.97  $68.10
Ontario - Feb. - 2016 59.4% +2.8  $137.56  $81.74
Ontario - Feb. 2015  56.6%   $130.73 $73.98



     GSDC Dashboard


For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard - always available here.




    Gated Admissions


    Below are the latest available gated admissions for Science North and Dynamic Earth.




    NOTE:  If you have your own attendance numbers to share, please send them to

    with Gated Admissions" in the subject line.



Arts & Culture


Film Industry


We've had tons of filming in our city and so far the trailers look great and the economic impact is felt across the community so a big thank you to those who helped make that happen! As per the direction of Council, CGS staff have been working together to address filming requests in a proactive manner so we can continue to build a film-friendly reputation, while we also ensure we're balancing the needs of both citizens and those of all departmental operations.


Web Updates


Announcing an Enhanced Industry Partner Page!  


As mentioned at our February partner meeting, we have enhanced our Industry Partner page on our website to provide resources and links (all in one place) for the benefit of our partners.  Click here to visit the page.


  • Highlights include, but are not limited to:
  • Toolkit - includes a promotional video and available web banners to help our partners promote Sudbury
  • Industry Support Services Partners - links to partners and stakeholders who can provide support services to tourism businesses in our area
  • Sudbury Tourism Partnership Newsletter - links to Archived editions of our partnership Newsletter
  • Tourism Statistics and Research links
  • Event Link to our Event Questionnaire 

If you have ideas for other resources you'd like us to consider adding to this web page, please email with "Industry Partner Page" in the subject line.



Our Tourism Partner Update & Exchange meetings are held the first Thursday of every month. You may view the previous meeting presentations below.


April 7th, 2016

March 3rd, 2016

February 4th, 2016


Our Tourism Partner Update & Exchange meetings are held the first Thursday of every month. You may view the previous meeting presentations below.


April 7th, 2016

March 3rd, 2016

February 4th, 2016


Have Information or Updates to Share with the Tourism Partnership?
If you have newsworthy items you would like us to share with the partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "Newsletter" in the subject line.