Sudbury Tourism Partnership Newsletter

July 2016


Upcoming Events in Sudbury



  • Peter Schneider Concert Series, Sunday nights May through August
  • Downtown Movie Night under the stars, last Thursday of the month May to September
  • Sudbury Flea Market, May 1 to August 31
  • Art Gallery of Sudbury presents, In the House Built by Those That Came Before Me, July 7 - September 5
  • Country Fest (part of Rayside-Balfour 125th Anniversary), July 15
  • 34th Annual Sudbury Gem & Mineral Show, July 15-17
  • Fiddleworks – Northern Ontario 17th Annual Fiddle & Stepdance Championship, July 10-16
  • Sudbury Dragon Boat Festival, July 16
  • "Our Crater" Launch Party at DURHAM SOCIAL, July 16
  • Greater Sudbury Blueberry Festival, July 17-24



  • Sudbury Pride Week, July 18-24

  • Rock the Farm at Anderson Farm Museum, July 20
  • Science North Star Party, July 22
  • SDSC 1st Annual Summer Soccer Tournament, July 22-24
  • Greek Festival, July 22-24
  • Atikameksheng Anishnawbek First Nation Pow Wow, July 23
  • Rock the Farm at Anderson Farm Museum, July 27
  • 27th Ontario Regional HOG® Rally, July 28-31
  • Sudbury Star Cup, July 29 - August 1
  • Capreol Days, July 30-31
  • UpHere Festival, August 11-13
  • IMRC  (International Mine Rescue Competition), August 19-26


For a more complete listing of 2016 events, please visit our online Event Calendar.

Free Publicity


Traffic to the newly redesigned Calendar of Events continues to increase. Make sure your events are profiled by submitting your event via the online form. Take two minutes to upload a photo and provide basic details via the easy-to-use "Submit Your Event" button on the calendar. Events are published the next business day, if not sooner. Don't miss this opportunity for free publicity and Search Engine Optimization (SEO). Post your events on today! More redesigns are in the works. Send your ideas, comments and suggestions to with "Event" in the subject line.



Remember to submit your events online.




NOTS 2016 - Save the Date!






2016 International Mine Rescue Competition

Volunteers are needed for the 2016 International Mine Rescue Competition hosted by Canada for the first time and held in the City of Greater Sudbury. Some of the volunteer positions that are being filled are parking and sight patrol, ambassadors, and event volunteers. If you are interested in being part of this amazing event please visit or for more information and to fill out a volunteer application. 



Government of Canada Reduces Barriers to Accessibility Through Call for Proposals


Accessibility funding is available until July 26th! This is often of interest to small business and non-profits so share with your networks!!


Web address





Labour Force Survey


The Labour Force Survey for the month of May has been released. Greater Sudbury's unemployment rate climbed slightly to 8.7% from 8.6% in April. Both the number of people employed and the labour force declined by 500 people. (Chart - Employment 2011-2015 attached)


Since January, the number of people employed in our city has increased from 78,700 to 80,100. Most of these job increases (approximately 1,200) have come from the goods-producing sector (mining, construction, manufacturing). We seem to be recouping some of the losses we experienced last fall when employment dropped from 84,700 (June 2015) to 78,700 (January 2016). (Chart - Employment by Industry 2016 attached)


Both the National and Provincial unemployment rates improved in May. Canada's rate dropped to 6.9% in May and Ontario's rate is now 6.6%.





Industry Partner Web Page


Visit our Industry Partner page for links to statistical information for the tourism sector.  


For example:  Current Performance Indicators


Support Sudbury Tourism


Click on the Toolkit hyperlink to find web banners that you can link to our website.






Market Export Readiness Webinars

This coming Fall OTMPC is hosting an informative series of one hour, web-based Market Export Readiness Webinar (WebEx) sessions. Tourism stakeholders will learn how to effectively work with tour operators and receptive tour operators, and about priority international tourism markets and activities. The sessions will provide insight into key international visitation and expenditure trends, and reveal what Ontario tourism businesses must consider if they wish to successfully attract and receive international consumers. Dates for the WebEx sessions will be communicated shortly on the OTMPC website.


The Market is now open for 2016

Don't forget The Market is open for the 2016 season until Thanksgiving weekend  … Saturdays 8am – 2pm and Sundays 10am – 2pm.  Located at the CP/VIA Rail Station on Elgin Street, it will feature local produce and products and don’t be surprised to also enjoy some great local entertainment! If you are interested in vending at the Market, contact Carole Fougeres, Market Co-ordinator 



Sponsorship Opportunity at the 2016 Annual Northern Ontario Tourism Summit (NOTS) – Sudbury, ON


As the 2016 Northern Ontario Tourism Summit steering committee begins planning for this year’s event, they are strategically seeking “best-fit” sponsors to partner with Tourism Northern Ontario (TNO) and Nature and Outdoor Tourism Ontario (NOTO).

We hope that you can build your business through this year’s summit, by reaching even more potential clients and continuing to develop your network. This year’s summit which promises to draw 350 delegates from across the North and beyond to Sudbury Ontario. For further details, please see attached Sponsorship Package.  


For more information about any of these promotional opportunities, contact Laurie Marcil at 705-472-5552 x24 or by email at




Meetings, Conventions & Sport Tourism


Bid Proposals


Our technical review for Phase 1 of the Canada Summer Games 2021 bid was submitted by the June 30th deadline.  The next step is a site visit with the Technical Review Committee and this has been confirmed for Friday, August 26th.  This site visit is our opportunity to distinguish ourselves from the competition and staff are meeting and working with various community groups, sport clubs, city departments and stakeholders to explore ideas and thoughts on making this a unique and memorable Sudbury experience.  The bid communities will then be shortlisted on September 2nd for the Phase 2 comprehensive bid proposal.


Representatives from the Ontario Professional Planners Institute and a meeting planner were here for site visits on July 7th to potentially host their 2018 2-day Symposium for up to 500 people.  Over the course of the day, eight sites were visited including Science North, Dynamic Earth, Laurentian University, Northern Water Sports Centre as well as hotels and halls.  The delegates were very impressed with our offerings and in particular the new construction and modernization at Laurentian University.  Dates will be finalized in the next few weeks and will coincide with Fall student break at Laurentian.






Our bid for the 2019 FONOM Conference was submitted by the June 17th deadline and we should know the outcome by the end of the month.




We also won the bid to host the Telus Cup National Midget Hockey Championship in April 2018.  This prestigious event will showcase all that our city has to offer to a National and International crowd and aside from the economic benefits, its success will significantly raise our profile for hosting future events. 




There are numerous other bids in progress and opportunities being investigated such as: 

  • 2017-2019 PGA Tour Canada Event,
  • 2017 World Curling Tour,
  • 2018-19 Grand Slam of Curling,
  • 2019 ESSO Cup National Female Midget Hockey Championship,
  • SESQUI 2017,
  • 2019 EDAC and
  • 2019 FCM Board Meeting.


Artists on Elgin presents:



Read more....





Other Arts & Culture Updates


The Arts & Culture Grant process has now been completed for another year.  28 organizations were awarded a total of $94,891 in Arts & Culture Project Grants and 16 organizations were awarded a total of $656,577 in Operating Grants.


Shop Downtown Sudbury - Shop Local Card


‘Downtown Sudbury’ is partnering up with Kardiem to bring a new way to shop, share, and receive gift cards from our downtown members. This is an electronic program that runs through your cell phone – no paper or actual cards required!! It’s a mall inside your phone, with instant access to shops, restaurants, services. We will be scheduling a ‘Member Information Session’ in the fall – but – our Kardiem partners will be reaching out to our downtown members over the summer months. 


Instead of trying to explain it here – please visit their website … … then for more info contact Rob Dilworth – 226.270.0907, ext 200 or email him at  


From Downtown Newsletter, July 2016 Edition


Expressing Vibrancy


Please join 'Downtown Sudbury' BIA, the Greater Sudbury Development Corporation and Cobalt Connects in learning more about what makes our downtown vibrant.  Please see the enclosed flyer with details on how you can get involved.  Also ...please help spread the word to your contacts on these 'Active Exploration' dates... the more people we get involved, the better it will be ... AND ... it's only 1 HOUR OF YOUR TIME!!!

Larger flyer image


Bubble Soccer Now Available!


Bubble Soccer is now available to play at the City of Greater Sudbury Day Camps! Bubble Soccer is the recreational sport of playing soccer whilst encased in an inflated torus. Your soccer skills will be challenged in the best possible way as you try your luck on the field in these bubble suits! The CGS Leisure Services Division now provides the chance to experience this captivating new sporting game at several of the City's Summer Youth Camp locations. These locations include the Sports Sampler Camp, Camp Sudaca, and Camp Wassakwa. Please contact Leisure Services at 705-674-4455, ext. 2446 for more information and how to sign up!



Improving Local

Tourism Awareness


As mentioned in last month's newsletter we have launched our Local Tourism Awareness campaign with the goal of enhancing local perceptions of Sudbury as a tourist destination, and reminding our community of the benefits of tourism. We created coasters highlighting the number of tourists and the economic impact they bring to our city, and our community is already tweeting about them. The coasters will be available for distribution at hotels and restaurants within Greater Sudbury for a limited time as a pilot program. If you would like coasters for your location please let us know by emailing with "Coasters" in the subject line!


We also created a “10 Great Things to See & Do in Sudbury” rack card that is being distributed to taxi companies, the airport shuttle and on brochure racks across the city. We also received a T weet from a follower that found one in the back of his taxi! 





The NEW Bell Park Digital Board


The new Bell Park Digital Board is now available for promoting Not for Profit, Community Group, and CGS events and programs. See the attached rate card or contact Mark Vainio in CGS Leisure Services at 705-674-44455, ext. 2507 for further information. Over 32,000 vehicles pass by this location each day, plus the thousands of event participants and park users that will see the board! 


Archived Issues of our Newsletter

Click here for past issues of our Partnership Newsletter.  Links are also available through our online Industry Partner page.



Tourism Partner Meetings


Our Tourism Partner Update & Exchange meetings are held the first Thursday of every month.  You may view the previous meeting presentations below:


July 7, 2016

June 2nd, 2016

May 5th, 2016

April 7th, 2016

March 3rd, 2016

February 4th, 2016



Our next meeting is scheduled for Thursday, August 4th at the Clarion Hotel, starting at 9:30 a.m. We'll be emailing a week ahead for RSVPs. Come on out and see what you've been missing!





Have Information or Updates to Share with the Tourism Partners?


If you have newsworthy items you would like us to share with the partners in a future edition of our monthly newsletter, email by the first Friday of any given month and reference "newsletter" in the subject line.  The Newsletter is distributed by the second Friday of each month.



Canada's Sesqui - 2017


A Message from Minister Eleanor McMahon, Ministry of Tourism, Culture and Sport


July 6, 2016

"In a little less than 12 months, our country will come together in celebration, as we mark the 150th anniversary of Confederation. I am excited to announce that, as part of my new role as Minister of Culture, Tourism and Sport, I will also be the Minister responsible for the Ontario150 program."   Read more...




Conservation Sudbury receives the Certificate of Excellence from TripAdvisor.  TripAdvisor gives a Certificate of Excellence to accommodations, attractions and restaurants that consistently earn great reviews from travelers.   Read more...






Verdicchio's is among select restaurants around the globe, representing the World's Best Wine Lists, included in the 2016 Wine Spectator's Awards in the Best of Award of Excellence category!




Open for the Season


Josephine's Vegetables (No Herbicide Farm Since 1982) now open from 9 a.m. to 8 p.m. daily.  24-hour information line will keep you updated on the latest garden offerings, from peas to garlic scapes and more!  

Call 705-897-6302.




Travel Media


Big Dreams & an RV Travel Blog

On June 16th Sudbury Tourism hosted travel blogger Jennifer Mergen from Big Dreams & an RV. Big Dreams & an RV! follows Jennifer as she dredges the path to her "dream come true" by creating her own television series. Jennifer and the Big Dream's RV make their way around North America producing a travel blog along the way. Once the tour is complete the footage and interviews covered in Greater Sudbury will be included in a travel documentary. The tour locations included the Art Gallery of Sudbury, the Ramsey Lake Boardwalk, the Laughing Buddha, the Big Nickel, and Leinala’s Bakery … the only bakery in Ontario where you can find Jelly Pigs and Bepes.

Twitter: @JenniferMergen
Instagram: @jennifermergen

@OntarioKevin Video Blog Social Media Partnership


Sudbury Tourism recently hosted Ontario’s travel expert Kevin Forget on July 6 to 8. In partnership with the Ontario Tourism Marketing Partnership Kevin is producing a Video blog production that will be posted to Kevin Forget’s YouTube playlist (within OTMPC’s list) at, linked to on Twitter via @OntarioKevin and @OntarioTravel, and a three-day Twitter Feature on @OntarioKevin while he was in Sudbury.  The tour locations included a visit to Science North, the Northern Ontario Railroad Museum, Dynamic Earth, ARC Climbing, paddling on Ramsey Lake with the Northern Water Sports Centre, as well as dining experiences at the Laughing Buddha, Respect is Burning and Di Gusto Pasta & Pizza.


Twitter: @ontariokevin
Instagram: @ontariokevin

Family Travel Blogger Christine McNaughton


We have partnered with Christine McNaughton, a family travel blogger based on Manitoulin Island and who travels across Ontario, with a fantastic social media following. Christine was in Sudbury in June covering Graphic-Con and returned this past weekend (July 9-10) to attend the Northern Lights Festival Boreal as well as creating a blog centered around a Family weekend Getaway at the Hampton Inn, Northern Ontario Railroad Museum and Dynamic Earth. In addition to Blog articles, she also provides pre, during and post social media coverage. We will be working with her again to promote our Halloween activities.  You can find her online at

Following is the link to the Graphic-Con article:

Facebook: @lifeonmanitoulin
Twiiter: @chancesmommy

TMAC Marketplace and Conference


Dana attended the Travel Media Association of Canada (TMAC) Marketplace and Conference June 22-26. At the Conference, Dana met with and discussed potential story ideas and visits with 22 media representatives. At this Marketplace, Sudbury was also asked to promote Northeastern Ontario Tourism and given direct support to attend and provide media with itinerary ideas and notable updates. Here are the promotional pages handed out at the Marketplace.


Dana will be following up with these travel media over the next month and looking to book stories and/or trips to come and experience our destination for themselves.


If you have an interesting story to tell or are celebrating an anniversary, make sure to let us know so we can shop your story to the writers we meet. Contact Dana Jennings for more information.



What Do Science North, SNOLab and Canada House in England have in Common?



New international exhibition produced by Science North opened during international Canada Day celebrations in London, England


A new international exhibition, New Eyes on the Universe, was officially launched July 1st at Canada House, Trafalgar Square, ahead of NEUTRINO 2016, a major international neutrino physics and astrophysics conference, taking place in London, England.

New Eyes on the Universe, produced by Science North on behalf of SNOLAB, tells the story of how Nobel Prize winning results from Sudbury Neutrino Observatory (SNO) and the experiments currently underway at SNOLAB are providing new insights and pushing frontiers in particle astrophysics. The exhibition runs from July 1 through to September 17, 2016 and will then travel internationally.
New Eyes On the Universe opened at Canada House, Trafalgar Square, London, UK, at a special Open House event on Canada Day. Science North and City of Greater Sudbury representatives were on-site with a Sudbury booth promoting Sudbury. In celebration of the Nobel Prize worthy science research taking place in Sudbury, Ontario, visitors to Canada House on July 1st were able to enter a draw for a chance to win an all inclusive trip to “Canada’s Resourceful City” compliments of Sudbury Tourism and the Greater Sudbury Development Corporation (GSDC) and in partnership with Tourism Northern Ontario (TNO), the Ontario Tourism Marketing Partnership Corporation (OTMPC) and Blue Mountain Resorts. 





Ontario's 150 - 2017


Grant Information Sessions


The Ministry of Tourism, Culture and Sport,  in partnership with the Ontario Trillium Foundation and the Sudbury Community Foundation will be holding two separate grant information sessions in July - one English and one French.  Read more... English session...   French session...