Sudbury Tourism

 

Sudbury Tourism Partnership Newsletter
August 2014

In the June issue, we introduced our newly designed partnership newsletter, using our new brand and tagline. This tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  As we mentioned in that newsletter issue the brand is available for partners to add to your own sites with a reciprocal link to sudburytourism.ca. Simply email us sudburytourism@sudbury.ca  with Tourism Brand in the subject line.
 
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at sudburytourism@sudbury.ca with Newsletter in the subject line.

Save the Date

Save the Date for the 2014 Sudbury Tourism Forum
Date: Tuesday, October 21st, 2014
Time: 8:00 a.m.
Location: Days Inn
Pencil us in and stay tuned for your official invitation to the 2014 Sudbury Tourism Forum

Industry & Destination Development

The Sudbury Tourism Partnership Steering Committee and Industry Development Sub-Committee will be meeting in mid-September to review the results of the consultations carried out by 50 Carleton.  The feedback our partners and stakeholders have provided during this important phase of the partnership review will have an impact on our partnership restructuring for 2015.

Occupancy Rates

The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:










 




GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard here.

Touch Screen Kiosks Pilot Project


Three of the web-based touch screen kiosks being developed by Sudbury Tourism for this pilot project are now in place at the Airport, New Sudbury Centre and Ramakko’s.  Below are the kiosk statistics for the month of July 13th to August 13th.  So far, the most popular category is Attractions, with 422 “touches” during this timeframe.
 







 



                                                     Tourism Kiosk Statistics





 














Social Media Stats

From May – July the most popular Facebook posts garnered a total of 6800 page views (links below).
http://on.fb.me/1oWxDAs http://on.fb.me/1mRs1Yb http://on.fb.me/1vS3MxX
http://on.fb.me/VsKTk5 http://on.fb.me/1sJXJsY http://on.fb.me/Vr9C8G






New Facebook Page "Likes" – 83, an increase of 4.3%
Twitter (May-July): new followers 190 (an increase of 7.8%), retweets 181
 

Leisure & Packaging

Radio Campaign

Sudbury Tourism has hit the airwaves! If you haven’t had a chance to catch our radio ads on Moose FM, click on the links below to listen to the ads currently running in Northeastern Ontario.
GSDC Tourism Radio_Over Stay Your Welcome
GSDC Tourism Radio_Make Time For A Stop
GSDC Tourism Radio_It’s A Good Rain
 

Meetings, Conventions & Sport Tourism

After successfully hosting the Fabio Belli Memorial Soccer Tournament, organizers have been in touch with tourism staff to explore opportunities to host a larger provincial soccer tournament.

Sudbury Tourism is also a proud supporter of many other events this summer. We’ve contributed to the Sudbury Gardening Festival, Hockey Night in Canada's Play On!, the Blueberry Festival, Northern Lights Festival Boreal, the Sudbury Gem and Mineral Show, and more.

Coming up this month, we're equally proud to be supporting Downtown Sudbury's Ribfest on August 29th–31st. Keep an eye out for our staff surveying rib-lovers, and if you're a business nearby, stay open and take advantage of the extra foot traffic! Ribfest is from 11 a.m. to 10 p.m. Friday and Saturday, and 11 a.m. to 6 p.m. on Sunday.

The Market

The annual Blueberry Bash at The Market was held on Saturday July 19th, as part of The Blueberry Festival festivities, and had nearly 900 attendees.

The Market currently has 37 registered vendors, including the Deelish food truck, which had two successful days at The Market during the festival and has plans to return.

The Sudbury Public Library will be using The Market as the meeting place for their Story Mob event on August 23th.  The Learning City Book Exchange has had several visitors contribute and has been the subject of positive feedback from vendors and customers alike.

Cross-marketing between Downtown Sudbury and The Market has been established with the "Fresh Ideas Prize Draw," which entails a scavenger hunt of downtown businesses and Market Vendors for customers with a weekly prize draw at The Market.  The draws will happen in late summer, on August 24th, August 31st, September 7th and September 14th.  

Regional Partnerships

Northeastern Ontario Tourism will be hosting separate English and French Workshops Creating Packages that Sell Tourism Packaging and On-line Distribution Program in New Liskeard on October 27th & 28th and in North Bay on September 22nd & 23rd. 

To view the Northeastern Ontario Tourism Strategic Plan click here and for their Implementation Plan click here.

Learning City Initiative

As part of the Greater Sudbury Learning City Initiative, staff are working on "welcome students" efforts including the installation of signs and banners in key points in the city to raise awareness of the incoming students and to spread the "Learn more. Live better." messaging. The program will also distribute welcoming stickers and decals to area businesses for display at their storefronts and entrances to Downtown Sudbury, Chamber members, at the New Sudbury Centre and more.

Economic Development staff have also connected with Sudbury's three post-secondary educational institutions to collaborate on these efforts.  One result of this collaboration also brings benefits for Tourism partners, as staff are developing a new "welcome students" package that will also be available for parents or caregivers to join their students during move-in weekend. The getaway package will provide them with the opportunity to sample some of Sudbury's fantastic attractions and features discounted rates at Sudbury hotels, and will be featured on sudburytourism.ca as well as from the three school websites.

In time for move-in weekend and Labour Day, a temporary "welcome students/bienvenue étudiants" billboard displaying the Learning City logo and message will be installed at Richard Lake on Highway 69 to provide a warm welcome to students and their families. 

Post-secondary students provide a significant economic benefit and add a vibrancy to the diverse fabric of Greater Sudbury's community; they also provide important new audiences for raising awareness of the city as a great place to visit and to live.  In fact, for the first time in Laurentian's history, the first-year students in all undergraduate programs arriving from the GTA and Central Ontario outnumber Sudbury students at 56.4% compared to 2013 at 50%.  In addition, Cambrian is looking forward to its third consecutive start-up featuring growth in first-year enrolment, including international students choosing to study at the College, while Collège Boréal maintains the highest score in graduate satisfaction and the highest graduate rate among the province's 24 colleges.

More information on the Learning City initiative can be found at learnmorelivebetter.ca with special offers for students available at offcampusperks.ca.

Arts & Culture

Work is underway to host a Cultural Plan Forum on October 21st, where arts and culture stakeholders will be invited to an afternoon session and provide action-oriented input on the goals outlined to date in the Cultural Plan development.  This session will take place in the afternoon, following the Sudbury Tourism Forum.

Hard Rock Medical is currently filming season 2 of the television series, with a large portion of the cast and crew being from the North.  Staff is working with the production on accessing municipal resources.

On July 8th Council approved the disbursement of $57,819 to support 23 community arts and culture organizations.  The $29,858 in unallocated funds will be transferred to a GSDC reserve account for project grants in 2015.  As well, the GSDC Board confirmed support for local arts and culture with the approval of grant disbursements totaling $536,886 to offset the operating expenses of 17 not-for-profit organizations in 2014.  Operating grants are awarded to organizations with an ongoing presence in the city and an established track record of success.

Media

After a connection was made, Emmy-award winning director Joseph Rosendo recently traveled to Northeastern Ontario (Sudbury, Manitoulin Island and the French River) to film his television show Travelscope.   Joseph Rosendo’s Travelscope®, now in its seventh season, reaches 96% of the US market and 265 million viewers on more than 500 PBS stations nationwide, as well as airing in numerous international markets. With 91 shows currently airing, the series persists to persevere in creating one of the most entertaining, informative and thoughtful programs on television.  The northeastern Ontario episode is expected to air in June 2015.

Staffing Updates

Our tourism team welcomes Shawna Cole back from her maternity leave. Shawna will be helping to cover our Tourism Business Development Officer Dana Jennings' maternity leave.  Marie Edsall has returned to her permanent position as one of the Tourism Technical Coordinators. As mentioned in last month's newsletter edition, Brendan Shand has recently joined our tourism team as the Major Events Development Officer.

Our summer students, Clark, Melissa, and Kaitlin will be completing their employment term by August 29th, 2014.

Courtney Gilbert has joined the tourism team as the Market Technical Coordinator.  Courtney will also be assisting with the maintenance of our Brochure Racks.
 

Reminders

 
If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at sudburytourism@sudbury.ca with "Newsletter" in the subject line.
 
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Add your event information to the Sudbury Discoveries monthly Events List by emailing sudburytourism@sudbury.ca with "Sudbury Discoveries" in the subject line.

Submit your new event online to be included in our web Events Calendar.

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at sudburytourism@sudbury.ca with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our system!