Sudbury Tourism


Sudbury Tourism Partnership Newsletter
October 2015

The tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  It is now available for you, our partners, to add to your own sites with a reciprocal link to Simply email us at  with "Tourism Brand" in the subject line.
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with "Newsletter" in the subject line.

Industry & Destination Development

The Amazing Race Canada community viewing party of the Sudbury episode was a huge success. To further the momentum created, and capitalize on the exposure and success of the event, Tourism staff have arranged for a billboard image with the phrase "The Amazing Race Canada Was Here" located on Highway 400/69 south of the city. This image will be in place until the end of 2015.

Also, Tourism is currently running a contest on social media to "WIN your own customized AMAZING RACE CANADA Sudbury experience!"  The contest is being promoted online and will run until November 30th at which time the winner will be announced and will start planning their prize trip for 2016.

Tourism is working with a local pro-wrestling production company to bring teams featured on The Amazing Race Canada back to Greater Sudbury for a meet and greet and live pro wrestling show Rock Solid Wrestling & No Good Productions Present Finish Line Live Pro WrestlingNovember 8th. Nick and Matt, the second-place team and wrestling partners, will be participating in a live pro-wrestling show November 8th, and together with Brent and Sean, the third-place team, they will be in the community for a meet and greet event on November 7th, coordinated by Tourism staff.  Tickets will be sold on and staff are working with tourism partners to develop weekend packages around the event.

Amazing Race Canada Web Banners Available for Your Website
We have been hearing good reports on the impact of The Amazing Race Canada already, including quite a few hotel bookings and anecdotal information from Science North as well.  As proud Sudbury Tourism Partners, we have designed web banners that we encourage you to post on your websites. If you could link it to to our site we will help continue to share the story to the masses!  Please contact us to find out more and obtain the files and link.



Good to know...

  • The 2015 Fall/Winter Visitor Guide is now in distribution through our Brochure Rack Program; via requests off the website and toll free line; to participants/delegates of events held in Sudbury and supported through our Event Support Program; and to post-secondary schools, by request, for student recruitment and frosh kits.  Over 40,000 Spring/Summer Visitor Guides have been distributed through the above mediums to date and will remain available until the end of October.
  • We have updated the 11" x 17" padded tourism maps, including the new Sudbury Tourism branding and have begun distributing the recent print order through the Brochure Rack Program.  Supplies are available on request.

Save the Dates!

  1.  Tourism and Cultural Forums:   These back-to-back forums are scheduled for Thursday, November 12th at the Radisson Hotel, with the Tourism Forum in the morning, followed by the Cultural Forum in the afternoon. Invitations and details will be going out to our Sudbury Tourism Partners shortly.
  2. From the Ground Up, the community’s economic development strategic plan, launch and presentation to City Council has been moved to November 3rd.
  3. Bridges to Better Business Conference will be held on October 20th - 23rd during Small Business Week.  Contact the Regional Business Centre at 705-688-7582 for information.

Occupancy Rates

According to the PKF National Market Report on Trends in the Canadian Hotel Industry, the total number of hotel rooms for Sudbury is 1,606 rooms. The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:
  Occupancy Occupancy
Year Over Year
Point Change
Sudbury-Aug. – 2015 78.0% +13.5 $113.34 $  88.40
Sudbury-Aug. – 2014 64.5%   $109.15 $ 70.41
Ontario - Aug. – 2015 78.1% -0.6 $147.79 $115.42
Ontario - Aug. – 2014 78.7%   $136.76 $107.66


GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here.


Gated Admissions

Below are the latest available gated admissions for Science North and Dynamic Earth:


If you have your own attendance numbers to share, please send them to with "Gated Admissions" in the subject line.

Meetings, Conventions & Sport Tourism

An expression of interest has been submitted to host the 2016 Northern Ontario Tourism Summit in Greater Sudbury. The annual conference is a partnership between Tourism Northern Ontario (TNO) and Northern Ontario Tourist Outfitters (NOTO) which attracts approximately 400 participants to participant in workshops, networking/ information sharing, trade show and a gala celebration. The host announcement will be made at the 2015 conference in Sault Ste. Marie on November 10th.

In September, $19,150 was distributed to events held locally via the Sudbury Tourism Event Support program. Combined, these events brought in an estimated 21,000 out-of-town visitors and generated an estimated $3,843,000 in local spending. Major events include Cinéfest Sudbury International Film Festival, Downtown Sudbury Ribfest, Le French Fest, and the 2015 Rotary District Conference.

Upcoming October events in Sudbury

Check out the Event Calendar at
  • For Better or For Worse: The Comic Art of Lynn Johnson, until November 1st
  • Halloween at Dynamic Earth including Pumpkinferno & Zombie Tunnel of Terror, October 9th to 30th
  • Sudbury Theatre Centre:  Les Liaisons Dangereuses, October 15th to 31st
  • The Terror Train 6077 Presents Nightmare at the North Pole, October 16th to October 30th
  • Theatre Cambrian's Dinner Theatre:  The Naked Truth, October 16th & 17th, and 23rd & 24th
  • Nightmare on Elm Street, hosted by The Elizabeth Fry Society and Art Gallery of Sudbury, October 17th
  • Fall Harvest at Wagonwheel Ranch, Oct 17th & 18th; 24th & 25th and 31st
  • Halloween Family Fun Day, October 18th
  • Northern Architecture Lecture Series, October 21st, 2015 
  • Halloween Skull Makeup Workshop, October 22nd
  • The Market Haunt, October 24th
  • Haunted House on Laurentian University Campus, October 24th, 27th & 29th
  • Monster Art Crawl, October 24th
  • Panic Portal Haunted House, October 24th
  • Weston's Halloween Fun Day, October 25th
  • Those Amazing Bats Workshop, October 28th
  • Night of the Ninja, October 30th

Arts & Culture

ArtsBuild will be hosting a four-part workshop series geared towards developing and sustaining arts facilities in Sudbury. A dozen organizations have signed up to participate in the series, which will be held on October 6th and 7th at the South End Library. 

Slasher returns to film additional scenes in Sudbury after having been to Parry Sound and North Bay. The television series is expected to wrap up towards the end of the month, while another series, entitled St-Nickel, went to camera on October 5th. 

Kalle Mattson and band at NOMFA, 2015. Photo courtesy of HKD.Cinéfest and Cultural Industries Ontario North hosted a film forum for regional stakeholders as part of the annual film festival (NOMFA). Staff took the opportunity to brief film stakeholders on updates in Sudbury, including the draft film by-law.  (Pictured at right:  Kalle Mattson and band at NOMFA, 2015. Photo courtesy of HKD.)

Leisure & Packaging

2015 Final Summer Online Sales Report

During the period of June 1st to September 8th there were 81 bookings made through the Sudbury Tourism online reservation system. 

Bookings have declined by just over 40% by the last three years, which may be due in part to competition from other online booking engines, as well as challenges with providing exclusivity on lowest rate through the Meridian System.

The bookings are originating mostly from Central Ontario (postal code ‘L' 54%) and about 4% from Outside Ontario/Canada.  The following results are the final summer packaging results:


June 1st to September 8th, 2015

TOTAL: $27,625.56

Transaction Type Summer 2015 Summer 2014 Summer 2013
Total Package Sales $27,625.56 $37,824.81 $55,248.72


Attention Copper Partners:Plan a Weekend with Santa

Christmas packaging is coming soon. Let us know if you have any Santa-riffic specials that could be incorporated into the fall and winter promotions! Contact for more information.


The Market

The Harvest Festival held at the Market on October 3rd was a great success. There were 27 vendors in attendance, with five "special guest vendors" who signed up for this one day only. With hourly visitor counts, 695 recorded guests visited the market for the festival, marking the highest guest count recorded for the season. Through social media, signage at The Market the previous week, and CGS Communications, word spread about the event. Visitors of all ages were engaged with all the activities available and many people lingered throughout the day, enjoying the music and atmosphere.  The 2015 Market season ends on Sunday, October 25th.

Industry News

Click here for an important message from the Assistant Deputy Minister of the Ministry of Tourism, Culture & Sport, Richard McKinnell, regarding the Strategic Framework for Tourism in Ontario.

Some Dates to Reserve! ​
  • The Northeastern Ontario Tourism Annual General Meeting will be held on October 21st at the Manitoulin Hotel & Conference Centre in Little Current.
  • The 2nd Annual Northern Ontario Tourism Summit will be held on November 16th-18th in Sault Ste. Marie. Check out  for more information.


If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our package system!