Sudbury Tourism


Sudbury Tourism Partnership Newsletter
October 2014

In the June issue, we introduced our newly designed partnership newsletter, using our new brand and tagline. This tourism brand and tagline Scenic Sights.  Urban Delights. is a sub-brand of the GSDC brand and tagline Canada's Resourceful City.  As we mentioned in that newsletter issue the brand is available for partners to add to your own sites with a reciprocal link to Simply email us  with "Tourism Brand" in the subject line.
If you have newsworthy items you would like us to include in future editions of our newsletter, please let us know at with "Newsletter" in the subject line.

Remember to RSVP

2014 Sudbury Tourism Forum

Date: Tuesday, October 21st, 2014
Time: 8:00 a.m.
Location: Days Inn
“Tuned Up: A new look at Sudbury Tourism”

Join Sudbury Tourism and members of the growing Sudbury Tourism Partnership for a morning discussion on rebuilding, recharging and rejuvenating the Sudbury Tourism Partnership.

The forum’s highlights include a presentation on:
A New Approach to Online Marketing for Sudbury - Mike Jacobs, The New Business
Mike Jacobs is the owner of The New Business, a content marketing firm that specializes in strategic deployment of online marketing for the tourism sector. In 2013 Mike and his team created the Digital Strategy for Northern Ontario, which saw a massive increase in traffic (over 200%) to their main website The New Business has recently been retained to develop digital strategies for Northeastern Ontario Tourism and Sudbury Tourism, where he'll work with stakeholders and operators to increase visitation to the most beautiful region in Ontario: the Northeast!

What’s New for Sudbury Tourism
As we come to the end of our current long term tourism strategy Destination Sudbury: 2015 and ramp up the development of our new road map for the next five years, the partnership is undergoing a few changes that we are excited to share with you…and we want your feedback on moving forward.

The morning’s agenda will also include an “Open Forum” segment during which Tourism Partners will be sharing updates on their businesses, organizations, events and projects, with a focus on plans for 2015 and beyond. Join us for this fantastic networking opportunity.
Please click here to RSVP
RSVP deadline is Tuesday, October 14th
Registration and continental breakfast starts at 8:00am.  We look forward to seeing you there!

* S'il vous plait noter que cette session se tiendra en anglais seulement

Industry & Destination Development

Partner Good News Story

The Town of Capreol received a rating of Four Blooms (out of five) and a special mention for Heritage Railway Museum and Artifacts during the 2014 Communities in Bloom Ontario Provincial Awards held on September 13th.  The only location recognized in Northern Ontario, Capreol also received a Criteria Award for Community Involvement, having coordinated the largest representation of volunteers in a single community within the province.

Occupancy Rates

The latest occupancy rates for Greater Sudbury hotels and Ontario rates by comparison are:

  Occupancy Occupancy
Year Over Year
Point Change
July-2014 59.40% -3.1 $110.69 $65.73
July-2013 62.4%   $107.78 $67.30
Ontario-July 2014 71.2% 1.6 $131.83 $93.81
Ontario-July 2013 69.6%   $126.30 $87.92


GSDC Dashboard

For further statistical information and summary updates on the five economic development engines, check out the latest edition of the Greater Sudbury Development Corporation (GSDC) Dashboard always available here.

Gated Admissions

Below are the current gated admissions for Science North and Dynamic Earth since the latest second quarter edition of the GSDC Dashboard.


Leisure & Packaging

Sudbury Tourism has partnered with Dynamic Earth, The Northern Ontario Railroad Museum and Heritage Centre, the Sudbury Theatre Centre and local hotels to offer an exciting Halloween package for visitors and locals through the Sudbury Tourism online reservation system. The offer includes discounted ticket bundling to Halloween at Dynamic Earth (including Pumpkinferno and the Tunnel of Terror), Terror Train and Rocky Horror Show, as well as a great room rate at participating hotels. Marketing initiatives include targeted Facebook ads, Google adwords, posters and rack cards at several high traffic locations, social media posts and contests, as well as promotion on partner websites. Visit The package and tickets are available over three weekends, from October 10th to October 26th.
Sudbury Tourism is partnering with the Sudbury Symphony to offer a package for out of town visitors. Staff is working with the Symphony to finalize the details. The package will be available throughout the fall, and into the spring of 2015.

Meetings, Conventions & Sport Tourism

Staff travelled to Toronto to present to a Futsal Canada meeting regarding the possibility of bringing a futsal tournament to Sudbury. Futsal is growing locally, provincially and nationally and is a modified form of soccer played with five players per side on a smaller, typically indoor, hard court surface. The representatives from across Canada were receptive to the possibility, and staff will be in contact to move this process forward.
Results of the June Café-Heritage Festival Economic Impact and Strategic Alliance Study were received from the event organizer. Highlights include an estimated economic impact of $10,300 on the Greater Sudbury region, which also supported $5,000 in tax revenue. The study also found that local residents spent $56,100 on products and services while attending.
Staff are exploring a partnership with Laurentian University’s School of Sports Administration to work together to bolster Sudbury’s sport tourism profile. Items discussed included a measurement tool and communications plan for small tournament and sporting event organizers, potential job shadowing opportunities for students at major local sporting events, and collaborating to increase student retention post-graduation. The initial meeting was positive and further discussions are to be held.
Staff are continuing to work closely with Rogers Hometown Hockey organizers to pool City resources and make this event, planned for December 7th, a success. Staff will be travelling to London, ON to observe the first event of the series, meet with key contacts and bring home best practice approaches for the Sudbury event. 

Group Tour

Staff welcomed a group tour of rail enthusiasts from Rail Travel Tours as part of a packaged itinerary that has been bringing visitors to Sudbury for the past 14 years.  The visitors took in VIP tours at Dynamic Earth and Northern Ontario Railroad Museum & Heritage Centre and met with rail historians in the area to learn more about the community's rich history with the railway.

The Market

The first Antiques and Animals at The Market was hosted on October 5th with two antique vendors and local animals. Lina Godard, from Dare2Dream Alpaca Farms and Sandy Loam Produce was onsite with a llama and three alpacas educating Market visitors. With a consistent crowd throughout the day, visitors old and young alike were charmed by these adorable creatures. Antique vendors will be onsite this coming Sunday, October 12th along with Julie Day from Penokean Hills Farms with her calf, Beau, from 10 a.m. to 2 p.m.

Regional Partnerships

Tourism staff attended a Group of Seven product development workshop hosted by Northeastern Ontario Tourism in partnership with RTO13.  Stakeholders from across our region worked together to determine "best bet" markets for tourism products and experiences capturing the Group of Seven themes of heritage, landscape and outdoor activity.

Learning City Initiative

Bell Park was transformed into an outdoor classroom for The Learning Spark play festival on September 27th, with more than 1,500 people attending this second annual event celebrating the importance of play-based learning.  Children of all ages, accompanied by their parents or guardians, had the opportunity to explore different activities set up around the park in this fun, unstructured learning environment, where there were no rules or step-by-step directions.  Students of the Early Childhood Education (ECE) programs at Collège Boréal and Cambrian College joined coordinators from Child & Community Resources and other volunteers to help foster a better understanding that play is part of a child's natural behaviour and is essential to a child's health and emotional well-being. 

More information on the Learning City initiative can be found at with special offers for students available at

Arts & Culture

Invitations have been circulated to arts and culture stakeholders, inviting them to participate in the Greater Sudbury Cultural Plan Forum on the afternoon of October 21st at the N’Swakamok Native Friendship Centre following the Tourism Forum planned for that morning at the Days Inn.  The Cultural Plan Forum has garnered significant enthusiasm so far with RSVPs from 25 stakeholders to date.  CGS/GSDC staff will be facilitating the breakout sessions, which are themed around thirteen specific actions, e.g.: public art, facilities, event promotion, capacity building, funding, etc.

The Special Events Internal Team, representing a cross section of municipal departments and agencies, will be meeting on October 20th to review a draft of the Filming By-Law that will be presented to Council early in 2015.  This by-law aims to streamline and standardize filming processes while maintaining consideration to high film traffic areas of the city.

Culture Days took place across the country during the last weekend of September, with over 1,600 activities logged in Ontario alone.   In Sudbury, The Market hosted local musicians and the Sudbury Multicultural and Folk Arts Association.  Other art tours and demonstrations were held across the city.

The film industry continues to bustle, with two more productions gearing up to go to camera on October 20th:  Born to Be Blue tells the story of the famous jazz musician Chet Baker, while 30th Birthday is a Hallmark television movie.  Staff are assisting productions with sourcing locations and local film resources as well as guiding the permitting process in conjunction with other department representatives.

Fednor announced an investment of nearly $40,000 to enable the Sudbury Downtown Independent Cinema Co-Operative Corporation (SDICC) to advance the development of a new cinema in support of the revitalization of the downtown core. 



If you have newsworthy items you would like us to include in future editions of our newsletter, let us know by emailing us at with "Newsletter" in the subject line.
Let us know of any changes in your staffing, and/or contact information so we don't lose touch!

Add your event information to the Sudbury Discoveries monthly Events List by emailing with "Sudbury Discoveries" in the subject line.

Submit your new event online to be included in our web Events Calendar.

Use our e-commerce solution (reservation system) to sell packages online.  Contact us at with "Packaging" in the subject line to learn more. 

Already selling packages with us?  Don't forget to review and update your information on our system!